Versace Eros Pour Femme

Versace is launching the new fragrance for women as an addition to the popular men’s edition Eros from 2012. Versace Eros Pour Femme arrives on the shelves of perfumeries in Italy in December 2014 as the fragrant seductress of the God of love—Eros. The women’s fragrance in a  glamorous gold color flacon is signed by perfumers of the Firmenich company—Alberto Morillas, Olivier Cresp andNathalie Lorson, who worked together on creating the new composition.by: Sandra Raicevic Petrovic

"Eros is God of love and the goal of Eros Pour Femme campaign was to present that Eros was seduced and to suggest the strength of a woman," stated Donatella Versace who added that photos for the campaign were taken in Pinewood studio in London in water reservoirs where the James Bond movies were filmed. The campaign is signed by photographers Mert Alas and Marcus Piggott. Faces of the campaign are Brian Shimansky, known as the advertising face of Eros and Lara Stone, the advertising face of Eros Pour Femme who comes out the water in a white dress and golden gladiator sandals!

The composition of the new perfume for women Eros Pour Femme opens with Sicilian lemon, Calabrian bergamot and pomegranate accords, with a heart of lemon, sambac jasmine absolute, jasmine infusion and peony. The base incorporates sandalwood, ambrox, musk and various woody notes.

VERSACE EROS POUR FEMME edition 2014 perfumers: Alberto Morillas, Olivier Cresp and Nathalie Lorson Sicilian lemon, Calabrian bergamot,pomegranate lemon blossom,  sambac jasmine absolute, jasmine infusion, peony sandalwood, ambrox, musk, woody notes

The fragrance bottle of Eros Pour Femme is rounded and embellished with prominent relief Medusa symbol on the central part of bottle and the stopper, as well as with a typical Greek motif on the edges. It is made of glass and embellished with metallic golden details and cap. Instead of a box, the bottle will be packed in a small case which opens on the sides. The fragrance will be available as 30 ml EDP (66 eur / $82.84), 50ml EDP (89,5 eur / $112.34) and 100 ml EDP (121 eur / $151.9)—according to wwd. The fragrance will first be launched in Italy in December 2014, and in 2015 in Europe and worldwide.