Esxence Presents: Two New Fragrances by LM Parfums

by: Juliett Ptoyan

 

It seems like the upcoming Esxence is preparing for an abundance of novelties – both from brands that recently entered the market and those we already know. As always, most exhibitors don't unveil their plans til the very last minute, but from others we already know for sure what to expect. Laurent Mazzone, for example, will present two new fragrances – Sine Die and Aldheyx – which will be the re-start of an Eau de Parfum line; for the last four years this house released their juices only in extrait concentration.

 

 

A poster from the campaign for Sine Die and Aldheyx

 

Sine Die     The first one of this couple holds the name of a latin phrase which is translated as "without day", meaning no date was set for the next meeting. Sine Die is all about the revival of fig: it starts with its smooth pulp and some icy drops of grapefruit. In the heart we can feel a touch of velvety violet and a subtle, evenly distributed leather, which continues, combined with woody-ambery undertones, in the base.

Aldheyx   The second one is created in a really uncommon manner (in comparison with the previous works of LM Parfums): a burst of aldehydes and bergamot is placed in the foreground, which is later supported by a smashingly bright mix of jasmine, heliotrope, cashmeran and gentle white musk. The result is really fresh, futuristic and dynamic – but we will tell you more about both fragrances (and the stories behind them) after Esxence.

 

 

Not too long ago, during the last Pitti Fragranze, LM Parfums also presented two fragrances – the develish Malefic Tattoo, and the ecstatic Sensual & Decadent (read more here) with notes of raspberry and hot caramel – a peak version of Sensual Orchid, the main hit of the brand.

 

As all previous launches, Sine Die and Aldheyx will be released in massive black flacons of 100 ml.

 

 

LM Parfums: Scandinavian Crime

by: Juliett Ptoyan

On February, 29 LM Parfums will launch Scandinavian Crime, a fragrance formerly known as Unique Russia, and released in limited edition especially for the Russian market.

Management of the brand explains the decision to include this perfume in the regular collection due to its incredible success among the fans; the packaging design of this updated edition will be released in the typical style of Laurent Mazzone - instead of the red star on the front of the bottle there will be a glossy black sticker with the new name and logo.

 

Like the first edition, the fragrance will be released as an extrait de parfum in a bottle of 100 ml; the composition won't be reformulated.

 

Unique Russia, released in June of 2015, is an intense spicy composition
with a significant touch of cardamom, incense and nutmeg.

 

LM Parfums Scandinavian Crime

by: Sandra Raicevic Petrovic

The French house of LM Parfums marked the year of 2015 with their editions Epine Mortelle, Malefic Tattoo, Sensual&Decadent and Unique Russia, as well as with a special edition Cicatrices of The Intimacy Collection. Starting from February 26, 2016 we can expect the new fragrance SCANDINAVIAN CRIME, characteristic for its spicy-woody composition. 

LM Parfums Scandinavian Crime is composed of such spicy notes as pepper, coriander, ginger and cardamom, mixed with woody chords of patchouli, sandalwood and oud wood. Oriental charm and additional warmth are provided by amber, musk, incense, labdanum and vanilla. 

LM PARFUMS SCANDINAVIAN CRIME

pepper, cardamom, ginger, coriander
patchouli, sandalwood, oud wood
amber, musk, incense, labdanum, vanilla

LM Parfum's SCANDINAVIAN CRIME will be available as 100 ml perfume extract.

Raspberry, Fur and Vice in New Sensual & Decadent by LM Parfums

by: Juliett Ptoyan

The story of wickedness and sensuality goes on: in addition to the demonic Malefic Tattoo, Laurent Mazzone presented another new fragrance at the Florentine exhibition - Sensual & Decadent, which has the chance to become an absolute bestseller of the brand like Sensual Orchid.

The common word in both fragrances’ names didn’t appear coincidentally: according to Laurent, Sensual & Decadent is an accomplished version of Sensual Orchid. It’s a peculiar remix with the same original tune but with some new orchestration. The fans of immaterial aquatic compositions might suspect the brand of flanker release and burst into evil laughter after such an announcement. Unfortunately, not only glossy zines editors speak highly of LM Parfums – the brand is also being admired by those who have no profitable deal with it. And they are right – the brand is worth such admiration! 

The new perfume can be reviewed both as an independent work and the sequel of the story about sensuality which was started by Jerome Epinette in 2012. Anyway, this is not a usual flanker but the concluding part of the story.

Firstly, fuming raspberry caramel runs down the skin, slowly begins to boil, eventually grows darker and shows some almost imperceptible wooden shade. At some point the fume fills with benzoin and tropical flowers and it feels like the silk lining of a new fur coat sliding over naked skin. It seems like the lining itself – not the lambskin on the top - restrains cold air. Sensual & Decadent appeared to be a hedonistic fragrance - women once wore such scents in restaurants while dressed in velvet dresses or formal men's suits. The fragrance is too unveiled to be unisexual. This is the 1990's version of Monica Bellucci from Frederic Meylan’s photoset – she is alone in her bed at last, stretching and contemplating last night's events.

This fragrance is much deeper (there's not fire, but the fume) than Sensual Orchid, it doesn’t pulsate on the skin but stretches, flows over and vapours away as a kiss. It’s challenging – as are the previous works of LM Parfums. The one-night stand just starts and comes up to the climax in Sensual Orchid, but the new fragrance is about everything that happens 'til the logical end: thanks, it was great, keep in touch.

Sensual & Decadent Top notes: lisylang (author’s note: synthetic substance with tropical flower scent), rhubarb Middle notes: heliotrope, labdanum Base notes: oud, vanilla infusion, benzoin

Malefic Tattoo by LM Parfums: Oud, Blood, Frankincense

by: Juliett Ptoyan

Recently, LM Parfums have caught people's attention due not only to their commercial success, which can be common for a new brand, but also in terms of the brand's overall creativity, which happens less often. People love them for their unique aesthetic, expression, and incredible sillage, but not everyone can wear them. The aromas are like a gothic, fanciful interior - black velvet and gilt frames at every turn.

LM Parfums seem like they would suit Yves Saint Laurent well - he gathered a peculiar “army of lovers”, or dedicated fans of his brand, and that turned to be the best way to promote the brand products and fairly present his own style.

Today we are going to talk about Malefic Tattoo (will be added to the database in the coming weeks) presented at the 13th Fragranze. Conceptually it is related toCicatrices, the other Intimacy Collection launch. The designers suggest that the fragrance conceptually represents a tortured heart, held captive in a lover's absolute power. Laurent Mazzone notes, "This is a story everyone has experienced in their lives: those who have power over you always leave marks on your soul. Malefic Tattoo is not just ink on your skin, it is something deeper. It’s a tattoo which will stay with you to the last."

 

The history of domination starts with a dry wine accord through which the thin trickle of frankincense eventually seeps, leaving bloody oud traces – like scarlet drops appearing on skin being pierced with a tattoo needle. The woody undertone of oud takes a back seat here (it’s being almost swallowed up with a metallic blood accord), and then everything happens as in a time-lapse animation: icy, cemeteriallabdanum freezes the whole process and finally there remains only some cool, unearthly air and the echo of sandalwood slivers, dry and crooked as the hands of the 100-year-old witch from the story of Snow White.

I think this is a case when a fragrance doesn’t need any legend, it clearly speaks for itself: here we have submission, then existential crisis and frustration, and finally a torture chamber with a cemetery just outside its window. It is the tale of Bluebeard or one of those believable horror stories about Elizabeth Bathory: full of blood, pain and suffering. And, yes, as a fragrant translation, it is done really well.

Top notes: pepper, cinnamon, saffron, cistus, frankincense

Middle notes: woody amber, oud accord

Base notes: styrax, labdanum, papyrus, musk, cashmere wood, patchouli,sandalwood

LM Parfums: Cicatrices or Scars

by: Elena Vosnaki

"To inspire intimacy, you must have memories,
To have memories, you need to have lived,
If you have lived, you will never forget."

Thus goes the press material for the newest fragrance by LM Parfums, Laurent Mazzone's personal project, inspired by his fixations, his passions, his inquiries into what makes us tick.

Welcome to the world of shadows, where the positive and the negative are not defined, where they are interlinked for if there is no negative there can be no positive.

Welcome to the latest addition to The Intimacy Collection, Cicatrices.

Cicatrices is French for "scars" and suddenly the little prose poem on top makes sense. To translate this into an olfactory interpretation of something memorable Laurent Mazzone (left) appealed to fragrance notes with a loaded significance: myrrh, patchouli and ladbanum for their dark facets, iris for the undergrowth reference, leather for the butch images that go well with what we associate scars with.

Full of contradictory revelations, Cicatrices "provokes new memories to arouse your intimacy. Your skin develops a new invisible scar, a silent presence reflecting a personal emotion that will be forever marked on your soul. This communication with your soul connects you to the heart of the fragrance."

Prepare your heart for a new scar, prepare your soul for Cicatrices.

Top Notes : Licorice, Bergamot
Heart Notes : Myrrh, Iris, Leather Notes
Base Notes : Patchouli, Vanilla, Labdanum

The fragrance was introduced at Esxence in Milan almost as we speak.

Retailing at €250 for 100 ml/3.4 oz. of super concentrated Extrait de Parfum.