New Launches from the House of J. Junaid Jamshed

by: Naheed Shoukat Ali

The house of J. Junaid Jamshed launched four new fragrances: Addicted and Spark for  men and Amber Light and Treasure for women. The fragrances are created by keeping in view autumn and winter but are worth wearing in all four seasons.

ADDICTED

"J. Fragrances is presenting a new fragrance for men Addicted. This fragrance introduces a surprising symphony of contrasts with an initial burst of citrus, as deep and textured as they are refreshing and invigorating, evolving into a deep masculine structure of warm spices and abstracted musk with sensual woody and leathery accents."—J.

ADDICTED Main Accords: Citrus, Sweet, Aromatic, White floral, Woody

To my nose Addicted starts woody with a tinge of sweetness which is like wet woods immersed in sweet liquid mixed with citrus peel. As the head notes start to settle, the fragrance of a tropical forest of ferns and conifers begins to emerge which I particularly liked very much and this remains the same in the drydown. Over all longevity of the fragrance is between 4-5 hours, with a reasonable price.  

SPARK Eau de Perfume

"J. Fragrances introducing a new masculine fragrance. Composition of the fragrance starts with luminous accords of grapefruit providing a sparkling effect around spicy scents of rosemary and cardamom. Top notes are enriched with cedar needles scent. The heart of the composition highlights ylang-ylang and tuberose, resting on a base of Virginian cedar, leather, suede and vetiver, which, when united, reflect the masculine character of the edition."—J.

SPARK Main Accords: Woody, Leather, Citrus Aromatic, Animalic, Tuberose

Spark Main Accords: Woody, Leather, Citrus Aromatic, Animalic, Tuberose

Spark begins with citrus surrounded with woody notes. Upon getting down to the heart, it gives the fresh feel of grapefruit pulp which is very pleasant and clean. I barely noticed any floral side of this fragrance in the heart, which consists of intense fragrances such as ylang-ylang and tuberose, but perhaps it was done with care so that the fragrance manages to hold the masculine aspects. Towards the base, still in the domain of citrus, woody notes start to make a comeback, accompanying aromatic spices that dry down on the accord of vetiver and leather. The overall longevity is between 4-5 hours. The price is reasonable and a good value for money.

AMBER LIGHT Eau de Perfume

"Amber Light is bright, captivating & sophisticated, this fragrance melts away your inhibitions with the aroma of crisp apple, ripe black currant & juicy blood orange & is as vivacious as the girl who wears it. Specially composed for the young girls."—J.

AMBER LIGHT Main Accords: Sweet, Fruity, Floral, Sour, Gourmand

Amber Light is a typical gourmand fragrance that starts like candied fruits which soon turn into melon fragrance which is very uplifting and soothing. I found that feeling so refreshing. The fragrance remains fruity and gourmand till end, but worth trying. Lasting power is 5 hours at the most and it reasonably priced.

TREASURE Eau de Perfume  

"A passionate perfume for the modern woman. The surprising mélange of romantic various notes makes “Treasure” a truly unique experience. Simple yet elegant, this utterly feminine Eau de Perfume, charms you with its enticing aroma."—J.

TREASURE Main Accords Top: Lily of the Valley, Rose Heart: Rose Petals Base: White Musk

Treasure is the winner for me among all four fragrances. It smells of fresh roses from the start till the end, very beautifully crafted and well blended. It started as if I had bunches of fresh red roses around me and, for a moment, I almost closed my eyes to feel it for real. To add romance the roses are skillfully blended with musk and it enhances the beauty of the fragrance even more. I have definitely found a fragrance of fresh roses that I have longed for. It is clean, fresh and romantic and definitely makes the wearer feel amazing. The longevity of Treasure is between 4-5 hours, which I find a little short for a fragrance like this—it should have been 8+ hours.

The fragrances are available in all J. stores in Pakistan, UAE, USA, UK and S. Arabia.

The Launch of EDGE by J. Junaid Jamshed Fragrances

)

by: Naheed Shoukat Ali

J. Fragrances has launched their first fragrance of 2015, EDGE for men. "Edge was composed by keeping in view the warm weather of Pakistan which will make the wearer feel fresh and energetic all day. It is a fragrance that men would love to keep in their fragrance wardrobe all year round to be worn everyday," says Junaid Ur Rehman, Manager of Business Development (Perfume Division).

J. Junaid Jamshed used very unusual and rare materials in order to create its new perfume EDGE that evokes the sense of timeless freedom and calmness. Edge is a universal Eau de Parfum (EDP) which is perfect for any occasion. Its dark matte effect bottle with dark brown leather cap is a collector’s delight along with its refreshing juice.

Notes Description: 
EDGE is a woody aquatic fragrance with yuzu in its top notes, along with bergamot, lemon and tarragon. In the heart it has a spicy and woody touch: nutmeg and water lily are exciting and unexpected accords in this composition. Base notes contain an intense woody scent which is sharp and enriched with tobacco, sandalwood, cedar, vetiver and musk.

Edge begins with refreshing citric notes that hold the show even when the fragrance travels towards the heart. It becomes delicately spicy with a slight bitterness of citrus peel which comes from bergamot, lemon and yuzu in the head notes. When it meets the base, it is a bit leathery, a little spicy and still with accompanying citric notes. On the whole, the citruses wrap up the fragrance from the beginning to end. That being said, it also allows the other notes to make their presence felt in the composition but in the presence of citruses. And when I said it smelled a bit leathery in the base, it absolutely does which, I figured out, is due to tobacco and vetiver. I would pick out vetiver the most because to my nose its scent is akin to leather and with citruses it does make it
smell so. The lasting power is 5+ hours and I would rate it 8/10.

Just as with its refreshing composition, equal attention has been given to the bottle design which absolutely wins a word of praise. It is dark matte with an elegant drak brown leather cap.

EDGE is available in EDP 100 ml in all J. Junaid Jamshed outlets in Pakistan, UAE, Qatar, UK and USA.