Police Icon Intense

by: Sandra Raicevic Petrovic

The sculptural bottle shaped like a falcon with bluish facets marked the fragrant collection by Police by symbolizing magnificence and elegance. We could have guessed that Police would continue in the same style and offer another "falcon" in the collection, firstly in the Middle East and later worldwide. The new edition ICON INTENSE was announced as a more intense version of last year’s fragrance Police Icon and arrives in the same falcon-shaped bottle in black color with a gold-color metal plate. The combination of black and gold is still popular and very attractive among perfume bottles. The glass body of the falcon is semi-transparent and you can see inside the bottle. The black glass facets play with light and shadows to create a more attractive presentation of glass bird. 

The composition of the new Icon Intense is announced as a union of oriental, woody and spicy notes that convey the strength and elegance of a man. The fragrance opens with a cheerful and explosive blend of bergamot, pink pepper and cardamom, leading to a heart created of clary sage and orris. A sensual masculine note originates from white cedar which enhances the powdery-aromatic blend in the heart. The base of the composition brings a deep, warm blend of patchouli, benzoin and crystal amber. 

POLICE ICON INTENSEoriental-woody-spicy fragrance   2015 edition top notesbergamot, pink pepper, cardamom heart clary sage, orris, white cedar base notespatchouli, benzoin, crystal amber

Fragrance POLICE ICON INTENSE is available as 125 ml Eau de Parfum.

Police Wings Blue

by: Sandra Raicevic Petrovic

The WINGS collection by the Italian house of Police is expanded with a new edition for men Wings Blue following after editions Wings Silver and Wings Titanium, whose packaging was redesigned in 2014 with the intention of a better presentation of the brand, its energy, style and charm. Flacons of the collection share the same design and were created in various colors and shades of metal. The latestWings Blue has a blue flacon combined with metallic details in silver color. The outer cartons were created to highlight modern looks combined with shiny and matte surfaces. 

Wings Blue was announced as a fragrance that blends woody, fruity, floral and musky flavors warmed with creamy shades. After the editions Wings Silver and Wings Titanium which were characteristic for two different interpretations of fougère compositions (fougère–spicy–oriental and fougère–fruity–woody), the new perfume makes a twist to a new, layered character of the edition in which spices play the main role. Top notes provide a dynamic opening created of yuzu and green apple sprinkled with tart pepper. The heart blends spicy flavors of nutmeg and cardamom with irresistible orange blossom while the base provides contrast to masculine aromas of blue cedar with warm tobacco-balmy accords of tonka, creamy vanilla and musk in drydown.

POLICE WINGS BLUE yuzu, green apple, pepper cardamom, nutmeg, orange blossom blue cedar, tonka, vanilla, musk

Police Wings Blue can be obtained as 50 and 100 ml Eau de Toilette.

Mavive press release

Police To Be Camouflage

poliby: Sandra Raicevic Petrovic

Police is launching a new fragrance, POLICE TO BE CAMOUFLAGEin the popular skull-shaped flacon, but this time in camouflage style. The fragrance follows the editions To Be from 2011, To Be Woman from 2012, The Illusionist from 2012, To Be The King and To Be The Queen from 2013. To Be Camouflage is dedicated to men age 18-35, who follow fashion, like the modern concept and strong composition. Camouflage is the new special concept of the collection TO BE, as announced by Mavive! It is characterized by a special decorative technique, sublimation, which imprints matte color on the glass, by creating an opaque camouflage motif.

Together with contrasting silver details, the camouflage motif will certainly attract attention along with the skull-shaped flacon which stands out from the rest of the collection. The composition of the fragrance promises an abundance of shades and contrasts and opens with citrusy-spicy chords (lemon, cardamom, mint, red apple and Antillone). The heart of the composition highlights spices combined with airy sunny notes and ozone chords (sunny notes, ozone, lavandine, nutmeg, cinnamon, rhubarb and violet), resting on a warm and soft base of vanilla, tonka, cashmere wood, Haitian vetiver and woody amber, refreshed slightly with orange blossom.

TO BE CAMOUFLAGE edition 2015 lemon, cardamom, mint, red apple, Antillone solar notes, ozone, lavandine, nutmeg, cinnamon, rhubarb, violet vanilla, tonka, cashmere wood, vetiver Haiti, woody amber, orange blossom

TO BE CAMOUFLAGE can be purchased as 40, 75 and 125 ml Eau de Toilette accompanied by perfumed hair and body shampoo (all-over shampoo). The advertising campaign was created with a focus on camouflage motif, where the hand holding the flacon is colored in the same style.

 

 Police TO BE CAMOUFLAGE line includes:

• Eau de toilette 40ml 24,00 Eur
• Eau de toilette 75ml 34,00 Eur
• Eau de toilette 125ml 44,00 Eur
• All Over Body Shampoo 15,00 Eur

MAVIVE press release

Police Icon

Police lança uma nova fragrância masculina num belo e atraente frasco feito de vidro semi-transparente, azul escuro e facetado. Apresentando seu símbolo essencial, o perfume toma a forma de um falcão, simbolizando magnificência e elegância. O design autêntico jogando com a refração da luz é extremamente decorativo e simples de pegar. O fundo do frasco tem uma plada de metal dourado com o nome gravado.por: Sandra Raicevic Petrovic

O nome da última fragrância Police é Icon e sua estréia foi no mercado do Médio Oriente em Junho de 2014. Foi anunciada como forte e agressiva, composta com uma mistura de fruta, ervas aromáticas e tons quentes, criando uma excitante e harmoniosa composição dirigida ao homem moderno e urbano.  

A composição da nova fragrância Police Icon abre com uma surpreendente união de pimenta rosa, cardamomo e morangos que são unidos para anunciar um jogo aromático de lavandina e rosmaninho no coração aprofundado e aquecido com patchouli. A base da composição incorpora notas quentes de ládano combinadas com uma suave e sensual baunilha.

POLICE ICON pimenta rosa, morango, cardamomo lavandina, rosmaninho, patchouli ládano, baunilha

A fragrância Police Icon vem em frasco de 125 ml Eau de Parfum.