by: Sandra Raicevic Petrovic
"The Fragrance Foundation Awards event celebrates every year the global fragrance industry and its outstanding creative achievements in the world of perfumery. The Arabian Gulf is the world's largest consumer per capita of perfumes in its many different genres.
The Fragrance Foundation Arabia like all other partner foundations carries out the mission of The Fragrance Foundation, to enhance the image of the fragrance industry and expand the appreciation and use of fragrance in all its forms across all distribution channels globally".
This year The Fragrance Fondation Arabia had 3 main categories (Fragrance of the year; Connoisseurs’ Choice of the Year and My favorite perfume of the year). The first two categories were judged and evaluated by a distinguished jury while the third category was voted jointly by selected bloggers and online voters. The first category is a new addition to the Awards this year. The Gala evening was held in the Jumeirah Mina A'Salam Hotel in Dubai, on the 11th of November 2015.
WINNERS OF THE 6th FRAGRANCE OSCARS ARABIA
Fragrance of the Year Category
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Connoisseurs’ Choice of the Year Awards - 3 categories
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My Favorite Perfume of the Year Award – 4 categories
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ABOUT FRAGRANCE FONDATION ARABIA:
"Fragrance Foundation Arabia was founded on the 27th of October 2008 by signing the license agreement with Rochelle Bloom and Miss Mary Ellen Lapsansky, president and vice-president of The Fragrance Foundation US in Dubai, invited by Mr.Shahzad Haider, Chairman of The Fragrance Foundation Arabia.
The Fragrance Foundation, headquartered in NYC, was established in 1949 by six industry leaders affiliated with the legendary fragrance houses Elizabeth Arden, Coty, Guerlain, Helena Rubenstein, Chanel and Perfumes Weil, to develop educational programs about the importance and pleasures of fragrance for the American public. Today the Fragrance Foundation has become an international source for historic, cultural, scientific and industry related reference materials. The Foundation maintains one of the most extensive print and video fragrance libraries in the world. It publishes educational and sales training materials. The Foundation produces videos and consumer publications and holds seminars and symposia for its members as well as for the international fragrance industry.
In 1982 the Board of The Fragrance Foundation established the Sense of Smell Institute (formerly the Olfactory Research Fund) at the Foundation. The Sense of Smell Institute is devoted to supporting significant scientific and psychological research at leading universities and hospitals around the world related to unraveling the mysteries and importance of the sense of smell and the psychological benefits of fragrance. Currently, the Foundation's international members include manufacturers, suppliers, media, advertising and public relations agencies, as well as designers, packagers and retailers.
Every year, the respective Fragrance Foundations around the globe organize the prestigious FiFi Awards. The American "FiFi" Award was initiated in 1973 by the then president to acknowledge and honour the creativity of the fragrance industry. In 1993, the first annual European "FiFi" was awarded. The Middle East chapter is the second one outside of Europe, following the foundation of partner organizations in Australia, UK, Italy, France and Germany."
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RELATED NEWS:
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The Fragrance Fondation Arabia press release
Photos by The Fragrance Fondation Arabia
Photos by The Fragrance Fondation Arabia
