Police To Be Camouflage

poliby: Sandra Raicevic Petrovic

Police is launching a new fragrance, POLICE TO BE CAMOUFLAGEin the popular skull-shaped flacon, but this time in camouflage style. The fragrance follows the editions To Be from 2011, To Be Woman from 2012, The Illusionist from 2012, To Be The King and To Be The Queen from 2013. To Be Camouflage is dedicated to men age 18-35, who follow fashion, like the modern concept and strong composition. Camouflage is the new special concept of the collection TO BE, as announced by Mavive! It is characterized by a special decorative technique, sublimation, which imprints matte color on the glass, by creating an opaque camouflage motif.

Together with contrasting silver details, the camouflage motif will certainly attract attention along with the skull-shaped flacon which stands out from the rest of the collection. The composition of the fragrance promises an abundance of shades and contrasts and opens with citrusy-spicy chords (lemon, cardamom, mint, red apple and Antillone). The heart of the composition highlights spices combined with airy sunny notes and ozone chords (sunny notes, ozone, lavandine, nutmeg, cinnamon, rhubarb and violet), resting on a warm and soft base of vanilla, tonka, cashmere wood, Haitian vetiver and woody amber, refreshed slightly with orange blossom.

TO BE CAMOUFLAGE edition 2015 lemon, cardamom, mint, red apple, Antillone solar notes, ozone, lavandine, nutmeg, cinnamon, rhubarb, violet vanilla, tonka, cashmere wood, vetiver Haiti, woody amber, orange blossom

TO BE CAMOUFLAGE can be purchased as 40, 75 and 125 ml Eau de Toilette accompanied by perfumed hair and body shampoo (all-over shampoo). The advertising campaign was created with a focus on camouflage motif, where the hand holding the flacon is colored in the same style.

 

 Police TO BE CAMOUFLAGE line includes:

• Eau de toilette 40ml 24,00 Eur
• Eau de toilette 75ml 34,00 Eur
• Eau de toilette 125ml 44,00 Eur
• All Over Body Shampoo 15,00 Eur

MAVIVE press release