Dior and Genie-S Collaborate to Revolutionize Fragrance Usage Habits

by: Elena Vosnaki

 

With its prestigious legacy of historical milestones and classic French glamour, luxury brand Christian Dior, known worldwide for its elegance and its glossy image, has entered into an ingenious partnership with Genie-S.

 

In search of the perfect fragrance refill system for its sophisticated purse sprays, Dior is collaborating with Genie-S utilizing its unrivaled patented pump-fill system seen in the award-winning Travalo atomisers. With shared core values that focus on the best consumer experience, appreciation of quality and reliability, the Dior and Genie-S partnership is a perfect collaboration.

 

 

Dior has the foresight and vision required to understand how these fragrances atomizers can revolutionize fragrance usage habits and moved to make a deal that takes the whole concept further within the Dior fragrance division. Working directly with Nick Ying, Innovations Director of Genie-S, Dior will bring some smart innovations to market in the coming years. Commenting on this significant collaboration, Ralph Bou Nader (Genie-S VP) said: 

 

“When a company works with Dior, expertise and innovation are two important words to highlight. This collaboration inspires confidence in our Genie-S technology, and it is a validation of the highest order that helps to bring confidence to the entire industry. Genie-S is not only an accessory, it is a step in beauty.”

 

Dior can’t fail to have been impressed by the fact that in just five years, Genie-S has sold 16 million Travalo branded atomizers globally, with a retail value of over a quarter of a billion dollars ($250 million).

 

The fragrance industry has been interested to hear the compelling results from research, commissioned by Genie-S, into fragrance habits and usage which found that 75% of Travalo users have boosted their fragrance usage from between 50% to over 100%.

 

Box sets, with a licensed variant of the Genie-S system and sold as a package with full size fragrance, are available in Travel Retail and some select perfumeries, priced accordingly.

 

The corresponding sets that will seek a place of honor in our purses include:   J’adore, 100 ml with 7.5 ml refill bottle;  Miss Dior, 100 ml with 7.5 ml refill bottle;   and a selection of Dior’s signature male fragrances including Dior Homme andFahrenheit.