by: Naheed Shoukat Ali
The house of J. Junaid Jamshed launched four new fragrances: Addicted and Spark for men and Amber Light and Treasure for women. The fragrances are created by keeping in view autumn and winter but are worth wearing in all four seasons.
"J. Fragrances is presenting a new fragrance for men Addicted. This fragrance introduces a surprising symphony of contrasts with an initial burst of citrus, as deep and textured as they are refreshing and invigorating, evolving into a deep masculine structure of warm spices and abstracted musk with sensual woody and leathery accents."—J.
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Main Accords: Citrus, Sweet, Aromatic, White floral, Woody
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To my nose Addicted starts woody with a tinge of sweetness which is like wet woods immersed in sweet liquid mixed with citrus peel. As the head notes start to settle, the fragrance of a tropical forest of ferns and conifers begins to emerge which I particularly liked very much and this remains the same in the drydown. Over all longevity of the fragrance is between 4-5 hours, with a reasonable price.
"J. Fragrances introducing a new masculine fragrance. Composition of the fragrance starts with luminous accords of grapefruit providing a sparkling effect around spicy scents of rosemary and cardamom. Top notes are enriched with cedar needles scent. The heart of the composition highlights ylang-ylang and tuberose, resting on a base of Virginian cedar, leather, suede and vetiver, which, when united, reflect the masculine character of the edition."—J.
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Main Accords: Woody, Leather, Citrus Aromatic, Animalic, Tuberose
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Spark Main Accords: Woody, Leather, Citrus Aromatic, Animalic, Tuberose
Spark begins with citrus surrounded with woody notes. Upon getting down to the heart, it gives the fresh feel of grapefruit pulp which is very pleasant and clean. I barely noticed any floral side of this fragrance in the heart, which consists of intense fragrances such as ylang-ylang and tuberose, but perhaps it was done with care so that the fragrance manages to hold the masculine aspects. Towards the base, still in the domain of citrus, woody notes start to make a comeback, accompanying aromatic spices that dry down on the accord of vetiver and leather. The overall longevity is between 4-5 hours. The price is reasonable and a good value for money.
"Amber Light is bright, captivating & sophisticated, this fragrance melts away your inhibitions with the aroma of crisp apple, ripe black currant & juicy blood orange & is as vivacious as the girl who wears it. Specially composed for the young girls."—J.
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Main Accords: Sweet, Fruity, Floral, Sour, Gourmand
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Amber Light is a typical gourmand fragrance that starts like candied fruits which soon turn into melon fragrance which is very uplifting and soothing. I found that feeling so refreshing. The fragrance remains fruity and gourmand till end, but worth trying. Lasting power is 5 hours at the most and it reasonably priced.
"A passionate perfume for the modern woman. The surprising mélange of romantic various notes makes “Treasure” a truly unique experience. Simple yet elegant, this utterly feminine Eau de Perfume, charms you with its enticing aroma."—J.
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Main Accords
Top: Lily of the Valley, Rose
Heart: Rose Petals Base: White Musk |
Treasure is the winner for me among all four fragrances. It smells of fresh roses from the start till the end, very beautifully crafted and well blended. It started as if I had bunches of fresh red roses around me and, for a moment, I almost closed my eyes to feel it for real. To add romance the roses are skillfully blended with musk and it enhances the beauty of the fragrance even more. I have definitely found a fragrance of fresh roses that I have longed for. It is clean, fresh and romantic and definitely makes the wearer feel amazing. The longevity of Treasure is between 4-5 hours, which I find a little short for a fragrance like this—it should have been 8+ hours.
The fragrances are available in all J. stores in Pakistan, UAE, USA, UK and S. Arabia.
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