PITTI FRAGRANZE 2015 - UNSCENT LAND

by: Sandra Raicevic Petrovic

UNSCENT LAND is a special artistic-perfume project and represents a significant part of PITTI FRAGRANZE exhibition in Florence. This year it was envisaged as a small olfactive fun park which invites all present for research and enjoying compositions of international creators and noses (perfumers). "Unscent Land continues its experimental journey of UNSCENT, international olfactive niche platform of Intertrade group after installations presented in Milan, Bucharest, London, Florence and Johannesburg. This project was envisaged by Celso Fadelli, president and perfumes curator Christiano Seganfreddo, vice-president and creative director of Intertrade group".

UNSCENT LAND plays on the card of nostalgia and in an artistic-fun manner connects carousels, cotton-candy and popcorn, bringing back the feeling of excitement and surprise form childhood. The person in charge of looks and design of this year’s Unscent Land is design director in Intertrade group, Alessio Avventuroso.

Intertrade Group (Unscent Land) represents such brands as: A Lab on Fire, Agonist, Annemarie Borlind, Azagury, Boadicea The Victorious, Blood Concept, Couto, Czech&Speake, Diane Pernet Paris, Ilame, Jane Iredale, L-Automobili Lamborghini, Preparation Parfumee Andree Putman, Re Profumo, Roads, S-Perfume, Santa Eulalia, soOud, TFK, La Manufacture, The Hype Noses and Verso who introduced their collections and new editions in frames of Unscent Land exhibition.

Diane Pernet Parfums

 

THE LATEST EDITIONS FROM INTERTRADE GROUP FOR 2015 PRESENTED AT PITTI FRAGRANZE 2015 IN FLORENCE

L - AUTOMOBILI LAMBORGHINI

After the first L1 fragrance presented at Unscent in Milan 2014 and at car fair in Geneva, L-Automobili Lamborghini expand their collection to 4 fragrances and continue their collaboration with Intertrade group. Just before Moda Uomo in Milan, the fragrances L2, L3 and L4 were added which also featured Pitti Fragranze 2015 in Florence as new editions of the house.

BLOOD CONCEPT

Blood Concept returns with new image, new perfumes and new packaging. According to Intertrade group, the fragrances were developed in collaboration with Intertrade and packaging is signed by Anegzia di Contemporaneo. The collection now includes 10 fragrances in black flacons differing by color of letters of the body of the bottles. Lipstick red letters feature the RED series, anthracite grey is found on the BLACK series, while bright blue letters mark the UPSIDE DOWN series. From now on, perfume names will be connected with subtitles, such as Red O, Black A or XL which will describe more closely an olfactive message in two words: Absolute Suede, Killer Vanilla, Oxygen Vert.
Read more about changes to the Blood collection in a separate article.

AGONIST

Agonist introduces their new fragrance is a new addition to the collection named BLUE NORTH. This Swedish house was founded by the creative pair Christine and Niclas Lyndeen, and as the latest edition at Fragranze 2015 they offered the fragrance as homage to mystery and beauty of cold northern regions. Composition of Blue North opens with cardamom, pure rosemary and peppermint, while the heart is built of orris, mint, ginger root and heliotrope. Cold aromatic notes are enriched with white cedar, sandalwood, vanilla and musk in the base. The fragrance is available as 80ml.

 

ROADS

The new subcollection Roads - AFRICA COLLECTION has recently been announced at Fragrantica (Article: ROADS Africa Collection: I Am Dance, Big Sky, Past/Presence, Afropolis). The perfume project Africa Collection was created by Danielle Ryan in collaboration with four African artists. Ingredients originating from Africa were carefully selected to evoke African literature, art and dance. The collection Roads the Candles encompasses five candles made of herbal and mineral wax oat highest standards and their fragrances were created by highly esteemed master perfumers.

TFK - THE FRAGRANCE KITCHEN

TFK - THE FRAGRANCE KITCHEN was founded by sheik Majed Al-Sabah in 2012. TFK contains six special series: Exclusive, Tribute, My, Modern Heritage, Self Portrait and Signature. Fragrances of these collections were created of top quality ingredients and inspired by perfumery of the Middle East. The collection incorporates fragrances with special concentrations of oud.

BOADICEA THE VICTORIOUS

The new perfume from the Regal subcollection by the house of Boadicea The Victorious was named AMBER SAPPHIRE. No gemstone can be compared to the mysterious beauty of sapphire, as noted by Intertrade group. Sapphire is considered y symbol of harmony, beauty, friendship and trust. The new fragrance encompasses notes of bergamot, cassis, cinnamon, citrus wood and rum in top notes, rose, Indian jasmine, magnolia and lentisque in the heart; cedar, cashmeran, Cambodian oud, tonka and vanilla in a base. 

AZAGURY

The range of the Azagury collection remains the same, while changes occur on the flacon design. We can now obtain new flacons made of glass which do not deviate from clear geometric lines, but are now lighter for carrying in purse and when travelling. The fragrances retain the same compositions. 

SANTA EULALIA

Santa Eulalia, fashion boutique and atelier was founded in 1843 in Barcelona, in the heart of Las Ramblas. Last year Santa Eulalia in collaboration with Intertrade group launched four fragrances, and at the expo in Florence they promoted their new, fifth fragrance, VESPER. Fragrances of the collection Santa Eulalia were created to convey the special atmosphere and fragrances offered by beautiful Barcelona.

A romantic evening in Barcelona was described with the new fragrance Vesper. Its composition provides a special and intense portrait of love. As a walk in Barcelona at sunset, the composition creates unusual waves that warm the skin with spices and as they develop they become warmer, darker, deeper and more mysterious, alluding a warm night ahead. The composition opens with cypresses, star anise and frigolide, while the heart encompasses myrrh resins and labdanum spiced with coffee and shaded with guaiac wood, sandalwood and cedar. The base highlights warm resins of benzoin combined with cistus labdanum and softened with sensual vanilla. The fragrance is available as 75ml.

PREPARATION PARFUMEE ANDREE PUTMAN

Temperance, essentiality and simplicity are what singled out creations by Andree Putman among the most prominent interior designers of the world. She introduced her collection which includes six fragrances which premiered in 2015 just before the car fair. The collection includes: L'Original, Un Peu d'Amour, Magnolys, Tan d'Epices, Formidable Man and Figue en Fleur.

The fragrances are available as 250ml, 100ml and 30ml.

LA MANUFACTURE

La Manufacture is a French perfume house which specialized in creation of eau de cologne and scented candles. The original candle collection was named Le Manufacture de Chateaux. Twenty year of experience of the owner of La Manufacture, Bruno Truchon Bartes, positioned the house in the world of perfumes by singling it out by refined style and elegance.

Photos from the exhibition in Florence by Sandrina&Leo