Pitti Fragranze: Major Faces of the Fair

by: Juliett Ptoyan

As anyone might expect, the just finished Pitti Fragranze perfume event delighted not only noses, but also everyone's eyes: besides interesting (luxurious, stylish, ambiguous – you name it) booths, there was a tremendous amount of people you felt drawn to - just as much as to the fragrances they presented.

We thought that it would be interesting to present some of them – at least because behind every famous name there is a person who makes the brand what it is. And the other reason: it’s nice to know the appearance of the person who worked on your signature scent or who created the accord that you just can't seem to get out of your head.

The first one to mention is Pierre Guillaume (Pierre Guillaume, Parfumerie Générale,Huitième Art Parfums, Phaedon): perhaps the busiest member of the exhibition, who had already managed to win all hearts with his resinous Lumière Fauve, who demonstrated a metal can with an African stone in it and probably got a nice suntan because of the numerous camera flashes.

Meet Filippo Sorcinelli [right], the founder of Unum and the designer of a breathtaking booth, decorated with a black crown of thorns and wrapped in smoke.

Tamas Tagscherer (J. F. Schwarzlose Berlin) chose a safe scheme to acquaint the audience with a new fetish: the scarf with a print by Bendix Bauer that attracted more attention than any other sample, because of the fragrant cloud that filled all of the space around it.

Laurent Mazzone (LM Parfums) collects, evidently, the most extensive “army of lovers”; the main method of recruitment here – the fragrances: smoky leathern Malefic Tattoo and Sensual & Decadent, the modified version of  Sensual Orchid.

Palmiro Peaquin (Uer Mi) presents the modernized package of their product to the guests of the exhibition.

Ineke Ruhland (Ineke), Eugenia Chudakova and Elena Knezhevich test the outstanding fragrance Idyllwild, which resembles lemon splashes on a background of freshly cut grass.

Carlos Huber (Arquiste) talked on the first day of the exhibition about the creation of his fragrance for the St. Regis hotels and about how fragrances can influence the perception of a particular place.

Daher Bin Daher (Tola) showed different types of "bakhoor" – fragrances that are widely used in Dubai to aromatize the room.

Chandler Burr and Italian art critic Francesco Bonami after a discussion about comparability of fragrances with different art movements.

B. Kristian Hilberg (Malbrum Parfums), whose booth became the point of many peoples’ soulful sighs, presented the prototypes of his new collection – here you can find mango juice and a walk on a desert island and many other things. Well done, Kristian