by: Elena Knezhevich
The previous week was fruitful in niche premieres. Perfume houses willingly oraccidentally revealed what they are going to bring to the exhibition in Milan. It would be too early to judge what will be fashionable in the upcoming season, but we will certainly discuss it after the show. However, looking at recent scents coming from the niche segment, I see that the powder trend (iris and musk) is continuing to conquer brands. Dusty, velvety, earthy, animalic and feminine, powdery accords have been in focus for a few years now, starting with a very nostalgic wave from the 1920-es. We carefully tested if we could get a feel for grandmothers' fashion again, and we actually liked it. Musk, violet and iris, still with a dash of nostalgy, are now tested to start a really big fashion.
NEW IN NICHE:
After all these pretty syrupy descriptions, please brace yourself for something bold and unconventional from Laurent Mazzone (LM Parfums):
Aldheyx | Scandinavian Crime | Sine Die |
Completing the niche fragrances overview, let's take a peek into the semi-niche department: Jo Malone is launching another set of scents after their herbal/vegetable perfumes, it is called Rare Teas Collection:
LUX:
A trio of super cool fragrances from the NYC-based clothing designer Robert Graham, known for his bright, patterned apparel for men, is available for purchase. It was a smart and bold step into the fragrance territory by this fashion designer (introduced by Marlen). Welcome, Courage, Valour & Fortitude.
Go solar! Jil Sander launches its annual limited editions, Jil Sander Sun Shake andJil Sander Sun Fizz. If you do not like this offer, ask for their competitor, Lancaster, and try out the fragrance Le Parfum Solaire.
The house of Dolce&Gabbana has added the 13th scent to their The Velvet Collection, Velvet Ginestra, inspired by the honey aroma of the Mediterranean broom flower.
More Spring invinting scents: Le Couvent des Minimes Eau Sereine as reviewed by Sandra:
Kenzo continues its Kenzo Amour line adding the airy romantic Kenzo Amour Make Me Fly.
plum, citruses, white flowers, cherry blossom, musk, cedar.
This limited edition you can find in Duty Free stores in many European airports.
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Marc Jacobs re-launches its four clean watery best sellers from the past. They were launched in different years (2006, 2007 & 2008) and now united as a 2016 offer:
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