KEMI BLENDING MAGIC: Aqua Regia, Aurum, Hermetic

by: Sandra Raicevic Petrovic

KEMI BLENDING MAGIC is an Italian niche house that Mr. Sergio Momo launched in 2014, inspired by ancient alchemy and the wealth and beauty of the Middle East. The fragrances of Kemi Blending Magic bear names from Greek, Latin, English and Arabic origin and offer both traditional Western perfume juices (parfum and eau de parfum) and Arabian-style oil-based attars. The collection includes eaux de parfum in flacons of 100ml, pure perfumes in flacons of 50ml and attar oils in flacons of 15ml.

FROM OUR PREVIOUS NEWS SECTION:

	KEMI BLENDING MAGIC Collection announcement Sergio Momo is launching Kemi Blending Magic collection by Sandra Raicevic-Petrovic
	KEMI BLENDING MAGIC: Sergio Momo Interview by Serguey Borisov

In 2016,  Kemi Blending Magic is launching three new fragrances. Two of them are included in their Eau de Parfum collection (AQUA REGIA and AURUM) while the third one is a limited edition specially created for Harrods (HERMETIC).

AQUA REGIA AQUA REGIA (Royal Water) is used in gold refinery as a magic potion to dissolve the noble metals gold and platinum. In Kemi Blending Magic's perfume it is acomposition that gathers rose and bergamot; musk and eucalyptus, vetiver and patchouli and vanilla and oud. The fragrance comes in a bottle of 100 ml Eau de Parfum.

AURUM (King of Metals) Since ancient times, in every culture, gold is highly valued for its beauty but also for its unique physical and chemical properties. The fragrance Aurum derives its name from the Latin word Aurum which means gold, or Aurantium which means orange (the fruit). The composition is blended with notes of rose, lemon, bergamot and orange; heliotropine, patchouli, oak moss, vanilla and oud; strawberry, chocolate and cistus labdanum; incense and labdanum. The fragrance comes in a bottle of 100 ml Eau de Parfum.

HERMETIC (Harrods exclusive edition) THE HERMETIC SHAKESPEARE “As above, so below”, Hermeticism is the ancient esoteric doctrine and the dominant pillar of alchemy. William Shakespeare was doubtlessly among the most prominent adepts of this philosophy, widely using hermetic techniques in his works.  Nature and natural magic is the guiding principle of the new fragrance Hermeticwhose composition highlights pepper and lemon over rose, ylang-ylang, peach; incense and Guaiac wood; and tonka accords and caramel. This fragrance too is available in a massive glass bottle of 100 ml Eau de Parfum.

Source: Kemi Blending Magic press release