Michael Edwards Fragrances of the World 2015

by: Sandra Raicevic Petrovic

Michael Edwards presents 31^st edition of his book Fragrances of the World 2015 The Fragrance Bible ® by emphasizing that in 2014 the market welcomed over 1600 new perfumes, which were included in the new amended edition of the ‘perfume Bible’. This year, the book was introduced which includes old edition and classifies the new ones, by completing 30 years of Michael Edwards’ word on the collection which helpsperfumers, executives, journalists, retailers, collectors and shoppers worldwide.

“For me, Fragrances of the World is more than a guide book,” says Sumit Bhasin, Head of P&G Prestige’s Creative Development team. “It is the reference book for our industry. Michael’s in-depth knowledge combined with the very factual and up-to-date of fragrance references, makes it the go-to guide. Both the book and the online databank are widely used by my team.” Hanuš Wolf, owner of Burgins Perfumery says   “The guide has proved an invaluable sales tool. I introduced the Fragrance Bible as a tool to offer a level of service previously unknown to York, and within the first week alone, the incremental sales more than paid for the Fragrance Bible.”

In the book, the perfumes are divided and organized into 14 fragrant groups and subgroups, including woody, oriental, floral, fruity and citrusy. The new, 31^st edition of Edwards perfume guide is bilingual (in English and French) and can be ordered on the official website Fragrances of the World priced at $210. It features 8000 along with 1500 new ones.

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If you order the book by March 31^st 2015, there is a special promo at FOTW2015which ensures a 10% discount.

Fragrances of the World press release