Bond no. 9 Madison Avenue - new fragrance

Posted by Robin

Niche line Bond no. 9 will launch Madison Avenue, "the world’s first shopping scent", in April.

At Bond No. 9, we’re not just perfumers—we’re innovators. We introduced the world’s first city-centric, New York-centric fragrance collection. We created the first civic-minded eau de parfum (our beloved, best-selling Scent of Peace). For spring 2016, when we’ll all need a fresh new wardrobe, we’re debuting the first-ever shopping scent.

And where better to do that shopping than on the stretch of Madison Avenue between 57th and 96th Street, with block after block of the most fabled and exalted fashion meccas in the universe.

So of course we named our new shopping scent Madison Avenue—even though, as our faithful clientele well knows, Bond No. 9 already has a Madison Avenue namesake scent: sultry gardenia-jasmine laden Madison Soiree, one of our classics, designed for evenings out. The new Madison Avenue, meanwhile, has strictly daytime intentions. It awakens the fashion gene; one spray, and you’ll be transported to style-shopping nirvana.

Notes for the fresh chypre include apple, bergamot, blackberry, rose, jasmine, magnolia, patchouli, praline and ambroxan.

Bond no. 9 Madison Avenue will be available in 50 ($200) or 100 ($300) ml Eau de Parfum. A limited edition Swarovski bottle will also be sold ($375).

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