Trends Menswear Spring / Summer 2016

O Verão 2016  aposta em dois estilos: um bastante sóbrio, com o preto como grande destaque e o outro, um homem bem colorido, que não tem medo de estampas, inclusive os florais, que há tempos, invadiram a moda masculina do hemisférios norte, mas que aqui no Brasil, ainda se mostravam tímidos.

O destaque da estação fica por contas das calças estampadas, que marcaram presença tanto nas passarelas quanto no visual dos mocinhos pelos corredores do evento, sinal que desta vez a tendência veio para ficar e promete invadir as ruas.

O homem deste verão vem mais sério, apesar do colorido, explorando a elegância da alfaiataria e das sobreposições.

Entre os looks também destacamos o branco total, off white, preto total e jeans com jeans, tendência que vem a algumas estações mas permanecerá forte. Aliás, o jeans é um dos materiais mais importantes da estação e vem rasgado, manchado, claro, escuro, desbotado e de todas as formas possíveis permitidas por essa matéria prima tão versátil!

A silhueta é ajustada ao corpo. Já as calças vem mais curtas e com pernas mais justas deixando os sapatos, que também estão mais ousados e elaborados, à mostra.

Entre as cores, tons de amarelo vibrante iluminaram muitas coleções, mais o preto e o branco foram uma unanimidade.

O homem contemporâneo, mais atento à moda e às tendências, também descobre o prazer de combinar estampa com estampa. Confira agora fotos com as principais tendências apresentadas na SPFW Verão 2016:

Jeans – A grande estrela da estação

O jeans aparece em lavagens claras, escuras, em peças de alfaiataria ou camisas com recortes ( às vezes, mesclado com outros tecidos), macacões e o que mais a criatividade mandar…

O segredo fica por conta de produzir looks estilosos, charmosos ou descolados, sempre levando em conta seu estilo e personalidade.

  

A TNG foi uma das marcas que mais exploraram o Jeans, uma das tendências mais importantes para o próximo verão. Destaque para o macacão com respingos na parte de baixo da perna – SPFW Verão 2016 – Moda Masculina

Calça Estampada e Florais

A calça estampada, assim como os florais, são tendências super fortes no hemisfério norte há algumas estações, mas desta vez promete sair das passarelas para também ganhar às ruas aqui do Brasil, mostrando que o homem brasileiro vem descobrindo o prazer de investir em um estilo mais ousado, estampado e colorido, aumentando seu vocabulário de moda, antes tão restrito.

  

A marca TNG trouxe para seu desfile tendências como as calças estampadas, estampas florais e muito jeans. No look do modelo Paulo Zulu destaque para a jaqueta jeans com efeito de lavagem marcado pelos respingos – SPFW Verão 2016 – Moda Masculina

  

A Colcci e o estilista João Pimenta, também apostaram nas calças estampadas – SPFW Verão 2016 – Moda Masculina

Brancos e Off White

  

Outro destaque do masculino para o verão 2016 é a alfaiataria e os looks que exploram tons de brancos e off white. Nas imagens desfile da Colcci e Cavalera – SPFW Verão 2016 – Moda Masculina

Estampa com Estampa

Combinar estampa com estampa é uma tendência que há muito, vem forte no feminino, aparecendo em looks carregados que ilustram a quantidade de informação que temos que administrar em nossas cabecinhas… Agora essa tendência também ganha força no masculino.

  

Tanto o estilista Lino Villaventura como a Colcci exploram a tendência de combinar estampa com estampa e o conceito da terceira peça para looks mais elaborados – SPFW Verão 2016 – Moda Masculina

Estampas e Coloridos

As estampas mais exuberantes vieram para ficar… É bom você ir se acostumando, caso não tenha aderido, ainda…

  

A Cavalera trouxe estampas bem coloridas inspiradas no étnico e animal print revezando com um homem mais sério e discreto – SPFW Verão 2016 – Moda Masculina

  

Xadrez, patchwork e estampas divertidas também apareceram nos desfiles da Colcci e Cavalera – SPFW Verão 2016 – Moda Masculina

Shop Your Fragrance Wardrobe: Montana Parfum de Peau

by: Miguel Matos

Welcome to another chapter of the series "Shop Your Fragrance Wardrobe", in which our writers explore fragrances they've owned for some time but seldom wear. Join us for the journey!

When I was a teenager, the Montana bottles were a fascination to me. I was always mesmerized to see them in the perfume shops. However, I think I never smelled them at that time and nobody near me wore them. So, when I blindly swapped for Parfum de Peau a couple years ago, I didn't have a memory to associate with it. The bottle may represent a visual reference from my youth, but not the scent. I was seduced by so may articles, reviews and comments on this perfume landmark at Fragrantica and other websites and blogs that I had to try it. My friend Barbara Herman also reccomended it, so I decided to get some real fast and catch up on lost time.

“Claude Montana's fashion shows excelled in styling as well as presentation. Because of their vibrations, modeling for Montana became prestigious and invitations to his shows the hottest tickets in town. With fashion's return to harder lines in 2007, Montana has become an inspiration for many designers. Alexander McQueen praised and honored Claude Montana many times in his collections. Both designers shared a love for construction and high quality. Montana is a genius admired for the precision of cut and purity of design, in his aesthetical contribution to the 80's fashion silhouette revolution.“ - Parfums Montana

When I received the bottle in the mail, an almost full 100ml bottle, heavy and visually impressive, I was first hypnotized by the curves and architectural shapes. When I sprayed it on my skin I was overwhelmed and not really sure if I would wear it. Inside that bottle I had everything I love: leather, civet, castoreum, tuberose, oak moss... But there was a strange note to go with it that gave it a great deal of originality and also a strangeness. I now know it was the marigold and narcissus combination. Or at least I think so. It imparts a green spicy flower element that makes it explode a bit in the top notes.

The first time I properly wore it outside I was going to an art gallery cocktail party and I think I may have oversprayed. It was a warm spring afternoon. I remember having the experience of smelling something very heavy but also very seductive. It felt like real shoulder pads due to the opulent, sexy and baroque composition. But with time it started to bug me. It was too imposing, too loud, even though I liked it. But I should have had more caution. This was more than two years ago and the bottle sat unused in my perfume wardrobe since then, next to other civet and leather delicacies. I started to collect other Montana fragrances and from time to time opened this bottle just to get another whiff of Parfum de Peau. My afterthought was always: “why don't I wear this?”

This winter, without thinking too much about it, I suddenly grabbed this gorgeous bottle and sprayed it once. Twice. No more. And magic happened. This is one of those scents that needs an instruction leaflet. Two sprays. No more. And on the neck. Not on the back of the hands, not on clothes. You need to have your nose away from direct contact, to get constant whiffs with of it. And for the next week I saw myself wearing Parfum de Peau 2 or 3 days in a row, something that is very rare to me. The scent didn't go unnoticed, some compliments here and there and an occasional “smells like an old woman”. I had never thought of getting rid of Parfum de Peau, but after this experience of correctly dosing the Montana masterpiece, I am sure I will give it a lot more attention.

Lately I have been more and more interested in florals, mainly jasmine, tuberose and narcissus. This composition has all of these three components. My hatefulness regarding rose is also fading, so it seems to be the perfect time for experimenting with strongly floral fragrances. Parfum de Peau manages to mix the flowers with a very dense, very heavy and unabashed animalic base. The leather in Pafum de Peau is a perfect balance between harsh and sweet tones, and when paired with the warmth of civet and the sweaty, hairy, leathery facets of castoreum, it complements the flowers perfectly. The oakmoss is present from top to bottom, giving it the earthy tone that later on connects with the patchouli. To envelop all these notes, there is a sweet, animalic, syrupy honey. Everything is too much, just as I like it. I always prefer excess!

“Parfum de Peau represents everything the 80’s stands for in the popular imagination: it’s loud, daring, and cacophanous. Parfum de Peau comes in a breathtaking, award-winning helix-shaped bottle designed by Serge Mansau, inspired by the rounded and sensual forms of the female body in motion,” says the brand.
 

Adding more fame and hype to this fragrant work of art, the enigmatic bottle got a chance for a cameo in a movie most of us watched in the 1990's called Basic Instinct, starring Michael Douglas and Sharon Stone. The sexy killer Catherine Tramell had a bottle of Parfum de Peau sitting in front of the mirror inside her bathroom. A dangerous woman always needs a dangerous perfume to match her personality, don't you agree?

I think that this would be a great niche fragrance if it was launched today. For me it has no past associations, so it bears no reference to someone or some place. I am glad to have given it a second chance and plan to have a long time relationship with it for the next winters to come. I just have to remind myself not to wear more than 2 sprays...

Montana Parfum de Peau

Top notes: blackcurrant, pepper, cardamom, marigold, ginger
Middle notes: rose, tuberose, narcissus, carnation
Base notes: patchouli, musk, castoreum, amber

Parfum de Peau was originally composed in 1986 by Jean Guichard and was reformulated later by Edouard Fléchier who removed some of the animalic notes and retouched other accords. In my opinion, the difference between vintage and modern versions is not significant. Go for vintage or modern and apply sparingly. Don't be greedy with Parfum de Peau. Give it space and it will grow on you.

New Stars by Tiziana Terenzi: Tyl Assoluto & a Secret Hint of What's to Come

by: Sergey Borisov

Fragrantica continues to announce Esxence 2016, the Milanese art-perfumery and cosmetics exhibition. Today we`re going to tell you about one of the new perfumes that the Italian perfume House Tiziano Terenzi is going to launch there in March. We found out a few details: there will be four new Tiziano Terenzi perfumes, and the brand will continue the theme of constellations, as started in previous collections. Before their official presentation in Milan, we have contacted Paolo Terenzi, and smelled one of the new perfumes, Tyl Assoluto by Tiziano Terenzi.

Paolo Terenzi: Collection Assoluto was born in the fire of memories that warm and light our previous collection, Tiziana Terenzi Luna. The different moments of life, as precious pieces of the puzzle of the stars, inspired us to create these magical fantasies. With creative impulses and a demand for excellence, Tiziana Terenzi mixes the tradition of fine, Italian jewelry with innovative design, setting the tone for the entire collection. This visual style, in turn, is fused with the exciting olfactory genius of the perfumer [Paolo Terenzi] in search of new frontiers in a journey that will never end.

So, Assoluto: unique, precious, a limited collection of two aromas: TYL Assoluto and ADHYL Assoluto. Both of these truly precious fragrances are enclosed in stylistically perfect bottles with handmade jeweled designs, spirits of light extracted in the wake of cosmic parables, drawn from the stardust from which they are named.

After studying the constellations of Andromeda and the Dragon in the previous fragrances, we continued our cosmic journey, focusing research on two of the most enigmatic stars of the constellations. The bright dots in the infinite universe have now been captured in the perfumes of the Assoluto collection.

“Here comes Tyl, rising star of the constellation Draco. The fragrance arises from the evolution of Draco, and it reaches a border never explored before, realizing a unique and totally new fragrance. The precious scents of Musk emphasize and reverberate the notes of golden amber, made sparkling by citrus fruits, but sweetly balanced by the grace of flowers and by the generosity of vanilla. A stellar symphony able to lightly glide over the body like a gentle caress, and to lull the soul of the child that is in us!” (Tiziano Terenzi press-release)

Sergey's impressions: Tyl Assoluto is devoted to the Epsylon of Draco, one of the Draco constellation stars. I am happy to have received about 10 ml of this precious absolute (recommended retail price of 650 euro per bottle), and will try to describe this special perfume here.

Tyl Assoluto is a very gentle and light perfume, it's a hint of aroma. Judging by its power, it is intended to be perceived only by very close people – as a real extrait de parfum, it is not loud, it smells very delicate but for a very long time. Remember the phrase about the light of extinguished stars that are still flying through cosmic space, although the stars themselves are dead? If I remember correctly, usually the extraits' trick is the "head-heart-tail" approach that increases the base notes accord (compared with an EDT).

Of course, it`s quite impossible to remove all of the topnotes – lemon, lavender and transparent neutral synthetic material remain, but this chord of Tyl Assoluto does not recall the expected effect of a typical cologne, but the scent of lemon butter cake, or lemon-vanilla marshmallow. And then – there`s less lemon, more vanilla, cream-soda and light amber. Cool and weightless flower petals of slightly sweet flowers on the lemon-vanilla meringue background becomes white-pink and yellow-white stars of tropical flowers: frangipani-plumeria have a lot of different varieties and species, which can be smelled with citrusy, rosy, soapy, and coconut nuances. And then a lot of musk, huge white and fluffy clouds – for some people it`s an imponderable caress, for others it`s an unbearable torture. So it happens with sweets: one will delight by a delicious cake, and the other will suffer from sweet torture. Tyl Assoluto is a very fine perfume, if compared with most other perfumes; and its intensity is really like a distant star's light, compared with the sun's light.

It seems that the trend to replace the saturated, oriental composition now introduces other families of perfumery, and other properties of fragrance. The pendulum of perfume trends can swing toward weightless and subtle aromas that still manage to maintain a presence throughout the day, e.g. TYL Assoluto Tiziana Terenzi. Perhaps if we are tired of the powerful powerful Eastern perfumes, we might embrace the finest, weightless veil?

TYL Assoluto

Top notes: Bergamot, Lemon, Lavender, Oxygen;
Heart notes: Rose, Jasmine, Golden Amber;
Base notes: Vanilla, Precious Musk, Ebony

Paolo Terenzi: However, Assoluto is not our only new collection. Our other project that we are going to present at Esxence 2016 is a brand new perfume that is not associated with our previous collections. It is linked to the distant history, to the deep roots of perfumery. We have spent a very long time working on it, without telling anything to bloggers, it`s a long-term Tiziano Terenzi secret.

I can offer this hint: Ambrosia, Nectar, a fragrance worthy of the gods ... It is a very sophisticated and expensive collection, but let’s talk about it at the Esxence 2016 exhibition in Milan, OK?

Burdin. Blast From the Past

by: Juliett Ptoyan

It's really tough not to compare the present time with past ones (less hurry-scurry and without tons of flankers) when you're talking about Burdin. And the reason for it hides not in their background (see below), but only in their scents: a bit old-fashioned, yet contemporary and absolutely charming. Veronique Nyberg did it well – she had captured the right mood and translated the language of three vintage fragrances into a modern manner - here we can find, for example, powdery iris, intelligent gourmand accents, and a glossy touch of litchi.

Les Parfums Burdin boutique in Paris

 

The history of the brand is a classical example of the 'revival' trend. The house started in 1937 with the opening of Les Parfums Burdin boutique. The Burdin family and their business partner, Maurice Bomand, created the concept of fragrance & cosmetics boutiques in Paris, which, of course, had a big success and later gave its founders an opportunity to launch their own perfumery line (and to open the second shop on Boulevard Sébastopol, 123 in the middle of the 1940's). Bottles for Burdin fragrances were designed and produced by Lalique in Nancy in the art nouveau manner; present representatives of the brand state that it was well-known not only in France, but around the world, too.

 

 

Outer packaging of Burdin's vintage edition; now on Champs-Elysees, 70
we can find a flagship store of Sephora

 

In the early 1960's, the popularity of Burdin started fading; such a demise might have been caused by several things. Firstly, the new president of France, Charles de Gaulle, set a new standard for economics and from 1958 the government took the course of the 'European model of business' and focused on the development of corporations. Secondly, the fashion industry changed: feminism, denim and minis took the stage. At the same time, major Houses launched their iconic fragrances, e.g.Madame Rochas (Rochas), Diorling (Christian Dior), Calèche (Hermès).

 

 

For the next 50 years there wasn't any news from Burdin, and only their bottles by Lalique appeared on auctions... But all changed in 2014 when Edouard (grandson of Stephan Burdin) and his wife Ingrid invited Veronique Nuberg from IFF to create three fragrances, inspired by former Burdin treasures: Paris Minuit, Tout Est si Beau and Les Beaux Jours.

 

Les Beaux Jours

There's a scent of beautiful spring days – a light, bright and glossy eau reminds me of morning walks through Paris in April when young, wearing a hat and cardigan and carrying a little bouquet of flowers from a local vendor. A morning with a croissant in lazy, sleepy Marais... Isn't it beautiful and so girly? By the way, this special mood is created with the special addition of litchi,, a note that livens the classic bouquet of jasmine, lilies and roses and helps it to be much mroe than a typical, vintage opening.

 

Don't get me wrong – I have nothing against vintage fragrances, but it's really easy to make this type of perfume smell cheery. So, the same trick with litchi we can find in Signorina EdT by Salvadore Ferragamo, though in Les Beaux Jours the contrast between almost aquatic freshness and floral breath is much stronger – and that's why it feels clearer and more comfortable.

 

Try it, if you are looking for: a light, powdery fragrance; something instead of Chloe Chloe; a rich yet light scent.   Impressions: pretty litchi, sandy & sweet vetiver; a noble face of modern classics. Longevity!

 

 

Paris Minuit 

 

A tricky and treacherous fragrance which seems to start with a complex fusion of ylang and gardenia, but don't let it fool you! It has a bitter, citrusy-syrup character and looks like an art nouveau picture – the same smooth and non-linear opening is common for many and many works of these times (painting - Alphonse Mucha & The Vienna Secession; design - Lalique & Cartier) and all of them become more interesting the closer you are. In Paris Minuit you can also gather many and many white flowers (and all things you can love or hate about it – warmness, softness, sensuality). The most curious thing is the really short life of this bouquet – it fades in 15 mins and later turns to shimmering patchouli mist.

 

Try it, if you are looking for: an elegant and luxurious, white floral bouquet; a fragrance for the curious night; a scent soundtrack for a "The Great Gatsby" party.   Impressions: smooth, evil gardenia; rich white flowers; unusual patchouli.

 

Tinoutcha

 

Its theme is what the contemporary floral-fruity army from Sephora are typically chasing after – but only the chase and never the catch. There's not only sparkling, peachy lemonade with jasmine petals, but several other interesting moments, too: for example, sudden chamomile tea in the heart, or freshly cut violets closer to the base... All together this makes a pleasant story which can be loved by people who are just starting their relationship with the niche market.

 

Try it, if you are looking for: a safe gift for floral-fruity lovers; something in between Teazurra and Pera Granita; the pleasant fragrance for a vanity table.   Impressions: sudden chamomile tea; velvety violets; smooth jasmine.

Jette Joop Jette Love Love Love

by: Sanja Pekic

Jette Love Love Love represents a sparkling and cheerful summer fragrance from the popular Jette Love collection, which includes editions like Jette Happy Love from 2013, Jette Summer Love from 2014 and Jette My Love from 2015. The new fragrance comes before the summer of 2016 and promises a dazzling atmosphere of summer filled with love.

The new composition is of floral - citrusy character. It opens with notes of citrus fruits, including sweet orange and lemon. The heart mixes floral accords dominated by rose with exotic spices and ginger grass. Chamomile and cloves end at the base of the perfume.

Top notes: citruses, lemon, orange Heart: rose, flowers, spices, gingergrass Base: clove, chamomile

Joop! Jette Love Love Love includes a 30 ml Eau de Parfum, a 200 ml shower gel and a 200 ml body lotion.

African Leather MEMO Paris: New Wind

by: Sergey Borisov

I was introduced to the new African Leather MEMO Paris some time ago but though I tried to sit and start a review, I didn't have any luck. African Leather seemed different from the rest of the MEMO fragrances; there was no spark in it for me to start and this seemed to me even stranger since I am an avid lover of leather fragrances.

I just couldn't write about the African safari leather without my own experience of the same nature. It would be weird, as if I tired to describe my African adventures after reading the Livingston diaries. Clara Molloy's memories which inspired her African Leather MEMO Paris were simply listed in a quite boring way: like a schoolboy opus about his summer vacation spent far from his beloved soccer field.

«Elephant trunk, cardamom, giraffe neck, bergamot, wild cat, sand, leopard spots, saffron, rhinoceros horn, cumin, lion mane, patchouli, gazelle hoof, geranium, nocturnal bushbabies, celestial sphere, bat-eared fox, grapefruit, snake skin, oud accord, eagle eye, vetiver, buffalo neck, musk, green monitor lizards, moss, blue wildebeest, winter sun, zebra stripes, leather accord, cheetah paws, cedar, antelopes racing, savannah, meerkat smiles, spices, crocodile tooth, heat». (Press release of Memo Paris)

But list is just a list, it could be anything. Very easy: Put on the paper all possible animals which could be associated with safari. The only thing to care about is to avoid mixing them with for example Australian or South American species... No sparkle in it. It was not very original and bright. I was trying to locate the entrance to its understanding. It was just like any other leather or woody-aromatic perfumes. I started comparing.

Sharp and translucent spices on a grapefruit glass - yes! I smell them. Then it is a copy of Terre d`Hermes? No.

Soft shifting to a warm polished woody-amber harmony of base notes? Yes, I can confirm it. So it might be inspired by Mouchoir de Monsieur Guerlain or some vintage ambery stuff. No.

Rough tart chocolate of patchouli under the icy lavender rain, fresh as camphor. Yes, I can feel chocolate after a gin-tonic in it. So it is something masculine from Mugler, like Ice*Men, Pure Shot A*Men or Summer Flash A*Men. No, it is not.

It was too familiar, and yet I couldn't find anything to trace its brother in spirit. What does this African Leather remind me of?

The thought flashed six months later. Once one of my friends reminded me of a beautiful and forgotten perfume, L'air du Desert Marocain Tauer Perfumes. My puzzle with African Leather was finally complete!

This strange dry and sweet wind came from a Max Frei book. Remember?

"Naughty and shaggy character, warm resinous and sweet-ambery by evenings and a sharp fitful by mornings. The magical wind, crackling from the heat and knows how to communicate without words, bumping swirl in protest and died down in the agreement. The wind possesses coquettish feminine heart. I do not remember the name of the wind, but remember at time when I was into Frei fantasies, and even called it to visit my home – and the wind came into my open window like a usual draught. And life was filled with magic and joy then..."

No, of course, I cannot say that L'air du Desert Marocain and African Leather are two twins. “The wind” was only the second fragrance of autodidact Andy Tauer, and “African Leather” was certainly in the next hundred of Alienor Massenet-won briefs; and a classical educated perfumer will be preferred to self-taught in 99 cases out of a hundred, etc... What I am telling you is that these two perfumes are similar by the sensation of flight.

Anticipation of flight.

They make you to be a witness of a miracle of flight itself. The same feeling should experience the people who saw the first flight. Before the planes, helicopters and missiles became the normal. There are heavy components like vetiver, moss, patchouli, cumin, birch tar and resinous cedar. They are usually added not for the flight, but for the smooth landing. And here, in African Leather and L`Air du Desert Marocain, they fill the air with a light resinous and sweet smell, they create a feeling of an air dome over one's head! They do fly and convey this feeling!

African Leather MEMO Paris:

Notes: Bergamot, Cardamom, Cumin, Patchouli, Leather, Vetiver, Moss, Cedar, Geranium absolute, Saffron, Oud, and Musk.

L'air du Desert Marocain Tauer Perfumes:

Notes: Petitgrain, Lavender, Coriander, Cumin, Cistus, Jasmine, Geranium, Birch tar, Ambergris, Vetiver, Patchouli, Oak moss and Cedarwood.

Jennifer Lopez JLust

by: Sanja Pekic

Jennifer Lopez will launch her new fragrance called JLust in the spring of 2016. The fragrance belongs to the collection that was founded by the JLoveedition in 2013. In addition to the original, the collection also includes JLuxe from 2015.

The sexy, sweet and oriental floral - fruity composition of JLust perfume begins with juicy mandarin, apple blossom and "mara des bois" strawberry. The heart consists of opulent Sambac jasmine, white peach and vanilla orchid. The base ends with a cloud of feather musk, tolu balsam and tonka bean.

Top notes: mandarin, apple blossom, strawberry Heart; Sambac jasmine, white peach, vanilla orchid Base: musk, tolu, tonka

The square glass bottle of the original shape is colored in soft pink and adorned with the transparent cap with a snakeskin print, which is repeated on the box of the perfume. The fragrance is available as a 50 ml Eau de Parfum.
 

News from Hermès: Muguet Porcelaine

by: Juliett Ptoyan

On the 1st of May, the French House of Hermès will present its new edition calledMuguet Porcelaine, which will become the 13th fragrance in the Hermessence collection. The date of this latest launch is timed to coincide with the famous May Lily Day to celebrate the beauty of this flower and a stunning local tradition of gifting lilies of the valley.

The new fragrance of the iconic French saddler is signed by Jean-Claude Ellena; for him, the scent of tlily of the valley is "a rebel whose artless delicacy hides its strength and mystery." In Muguet Porcelaine, its light, young character will be accentuated by a green accord.

The name of Muguet Porcelaine («Porcelain Lily-of-the-Valley») was chosen because of the frailty and delicacy of the main ingredient. The cap this time is swift with emerald green lamb leather, the lush colour reminds one of the flower's leaves.

This new edition from Hermès will be availiable in eau de toilette concentration in bottles of 100 ml (210€; 470€ in leather coffret), 200 ml (320€) & 15 ml as part of sets (4 pcs for 128€, 8 pcs for 256€).

The history of May Lily Day dates back to the times of Charles IX who was gifted with a bouquet of lilies-of-the-valley. It's said that the French monarch was astonished by the beauty of the tiny white bells and later decided to present these flowers to court ladies. French people have celebrated this flower for many years: for example, lily-of-the-valley was a favourite flower of Christian Dior, and Guerlain celebrates its glory with an annual limited edition called Muguet, which appears on sale only for a day.

Photo credit: portrait of Jean-Claude Ellena by Stéphanie Tetu