New Virtual Reality Fragrances from Xyrena

by: Jodi Battershell

Xyrena, the innovative new perfumery founded by Killian Wells, has redefined the celebrity fragrance market in 2015. After such interesting celebrity fragrance releases as tribute scents Andy Kaufman Milk & Cookies and Aaliyah, a collaboration with new media celebrity Sebastian Olzanski called Bae and Flazéda by Pearl, which was created with the winner of Ru Paul's Drag Race, Season 7, the house piques our interest once again with a collection of new releases in December.

To borrow a phrase from Monty Python: "And now for something completely different..."

Xyrena takes a dramatic turn with the release of its newest collection. The Virtual Reality Fragrances portray familiar scents previously unavailable in the form of a personal fragrance. Dark Ride captures the icy, chlorinated waters of a theme park ride. Factory Fresh bottles the enticing aroma of a new pair of shoes and Xyrena 66conjures leather car upholstery and the scents of a gas station.

Xyrena founder and perfumer Killian Wells created all three scents and summarizes the appeal of these unique offerings. "There are several common scents people (including myself) love but are unsafe for extended exposure or impossible to use as a personal fragrance," said Wells. "Not unlike virtual reality, we're creating olfactory simulations that evoke real world consciousness."
 

	DARK RIDE "A realistic interpretation of water ride staples like Pirates of the Caribbean, Jurassic Park and Splash Mountain. For years, perfume and theme park enthusiasts alike have searched for fragrances that accidentally smell similar to water rides. For the first time ever, the intoxicating, moody scent has been intentionally captured. Xyrena's Dark Ride features the familiar note of chlorinated water, a thrilling accord of fog and pyrotechnics and a hint of atmospheric mildew and damp ozone to create 'the first thrill ride in a bottle."
	XYRENA 66 "Inspired by historic Route 66 and the excitement of the open road, Xyrena 66 is the ultimate fragrance for any car enthusiast. Fusing notes of low-octane gasoline, motor oil, and leather car interior, Xyrena 66 is surprisingly sexy and wearable."
	FACTORY FRESH "Serving double duty, this fragrance can be used as a traditional parfum or a renewal spray to make a favorite pair of shoes smell Factory Fresh. With notes of rubber sole, glue, leather, and textile, Factory Fresh is a faithful reproduction of the scent favored by many shoe connoisseurs."

The Virtual Reality Fragrances ("VR" as abbreviated by Xyrena) mark a bold new direction for the house, as its first fragrance releases not associated with a celebrity. As with the other fragrances offered by Xyrena, the fragrances are vegan and cruelty-free (the house is also Leaping Bunny certified) and each scent is available in both a 50 ml extrait de parfum and a 2 oz. or 8 oz. Vibe Spray™ (for room and body) which is also available for international shipping. 

All Xyrena fragrances are available on the brand's official website.

Source and images: press release