by: Sandra Raicevic Petrovic
Elizabeth Arden, Cannes 2015.
Just before the upcoming holidays, Juicy Couture is launching their new fragrancewhich fits perfectly among the holiday editions thanks to its composition and flacon design. The successor of the fragrance Viva La Juicy from 2008 comes in a glamorous and glittery pink flacon with a tulle ribbon around the neck of the bottle and a pink gold pendant.
The flacon of Viva La Juicy Rose announces that the party has begun and hides a new composition characteristic for its Italian mandarin and Williams pear zest in which jasmine petals are bathing. The top notes of flowers and fruit are succeeded by a rich floral heart created of centifolia rose absolute, sambac jasmine and white peony, while powdery shades of orris absolute, benzoin and ambroxan linger in the drydown. The fragrance is aimed at modern girls who see the world through pink glasses and enjoy pink, glamorous and glittery dresses.
Viva La Juicy Rose will be available in global sales in the amounts of 30, 50 and 100ml Eau de Parfum, starting from December 14th 2015. It can already be found in exclusive sales at HSN.com
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