AERIN Launches Rose de Grasse Parfum

 Elena Knezhevich

AERIN Beauty launches Rose de Grasse Parfum in February 2015. It opens the new Premier Collection:

“I’ve always been inspired by the timeless beauty of roses. Rose de Grasse represents the most rare and special of these flowers.” - Aerin Lauder, Founder and Creative Director

Discover a new expression of rose. AERIN introduces Rose de Grasse, the first perfum of the Premier Collection - a luxurious olfactive celebration of the most rare, expensive and artisanal perfumery ingredients re-imagined through the lens of Aerin's style and creativity.

A modern interpretation of AERIN's signature flower, the rose, AERIN Rose de Grassecelebrates this timeless symbol of beauty and femininity like an original piece of art,AERIN Rose de Grasse is meticulously crafted with an artisanol attention to detail. At its heart is a fusion of roses including the hundred-petaled Rose Centifolia, hand-picked in Grasse - the French capital of perfumery since the 16th century, where the history of fragrance is an art form. AERIN Rose de Grasse Parfum captures the complete, multi-dimensional beauty of the rose in one captivating scent - pristine, sophisticated, unexpected and iconic.

AERIN Rose de Grasse opens with the delicate luminosity of amber seeds which imparts a silky, compelling warmth to a sheer veil of translucent florals blended with a watery accord for modern clarity and dewy fluidity that sparkles throughout.

An artistic blending of three of the most precious rose ingredients creates a unique Rose fusion at the heart that marks pure craftsmanship. Rose Centifolia, a quintessential, opulent rose from fields of the South of France, has been a cornerstone of perfumery for more than six centuries. Renowed for its spectacular, hundred-petal blooms, this rare and precious elixir evokes a modern floral scent that is clean and lush. Considered to be one of the most luxurious ingredients, Rose Otto Bulgarian is extracted from the dark red roses of Bulgaria and Turkey roses and lends the velvety caress of petals that delivers a soft aura with new vitality. The fragrance is further polished with the softness of violet wood, the sheer woodiness of ambrox and the soft warmth of musk.

The signature Aerin fragrance bottle is transformed into a white satin, porcelain-like design and adorned with a braided golden ribbon and golden cap. The fragrance name is engraved on a golden plaque. The elegant bottle is housed in a custom designed display box that features an embossed signature Aerin for Lee Sofa print - ’Noyak’. Inspired by English Crewel work, the beautiful design is a monochromatic Jacobean tree of life pattern featuring feminine elements of the butterflies and flowers embroidered on linen.

Source: Estee Lauder press release