Lubin: Upper Ten — The Strength of Will, the Scent of Success

by: Evgeniya Chudakova

Perfume house Lubin announces the launch of their new fragrance called Upper Ten. The official launch is planned for November 18 at the Aedes boutique in New York City. The scent is inspired by the story of Upper Ten Thousand - people who formed the new American aristocracy and became the upper circle of New York and other US cities. 

"No one before they changed the world, had imagined a New Civilization born solely of audacity. 10,000 men had, one morning, like millions of others, left their homelands for Freedom. They had no hope of return. But unlike their fellow travelers, the dreams they were carrying were larger than life. Dreading no obstacle, they would celebrate every moment of their lives. Within 100 years, they built a country where nothing is set forever: the United States of America. They became: The “Upper Ten” - Lubin Paris press-release

We can't call Upper Ten 2015 an absolutely new fragrance, as there was a scent by Lubin with the same name selling in the United States from about 1875 till the 1930s,  when the Great Depression set in. 

But we can't call it a reformulation either, since the ancient formula was lost and the 2015 version is simply inspired by the existence of its ancestor. In fact, it's an absolutely new composition.

"Cedar, sandalwood, leather with a flowery hint of geranium form the core of the fragrance that pays homage to the vitality of the first heroes of the industrial era. The scent is energized by spicy notes of cardamom and cinnamon before calming down with an ambery-musky drydown" - Lubin Paris

Upper Ten Lubin

by Thomas Fontaine

Top notes: Italian bergamot, rose, saffron, juniper berries;

Heart notes: cinnamon, cardamom, peach, orange blossom, geranium;

Base notes: cedar, sandalwood, leather, patchouli, musk, amber.