News from the House of Chanel

by: Sandra Raicevic Petrovic

At TFWA 2015, the house of CHANEL also exhibited. This time I will single them out, because I received the rights to share a photo of the latest campaign and announce the new flacons which will arrive just before the upcoming holidays. Considering it was prohibited to take photos of the Chanel booth, Chanel sent us official photos of their holiday campaign and new flacons.

The new holiday campaign contains photos of the popular fragrance Chanel No5 whose advertising face is Gisele Bündchen. The photographer of the new Chanel campaign is Patrick Demarchelier. Gisele poses in an attractive red dress with petals, perfectly suited for New Year’s Eve celebrations. She promotes the cult Chanel No5 collection, holding flacons of Chanel No5 EDP and Chanel No5 perfume. On the photos in which perfume flacons are in the first plan, the accent also lies on luxurious jewelry, especially on the bracelet that completes the elegant image of the house of Chanel. The whole campaign will be revealed before Christmas!

Chanel No5 Eau Premiere 35ml bottle - No5 Christmas 2015

Chanel  No5 Eau Premiere
perfumer: Jacques Polge

neroli, aldehydes, ylang-ylang
rose absolute, jasmine
vetiver, sandalwood, vanilla

 

Chanel No5 Eau de Parfum 35ml bottle - No5 Christmas 2015

Chanel No5 Eau de Parfum
perfumer: Ernest Beaux

aldehydes, neroli, ylang-ylang, lime, lemon
iris, orris roota, jasmine, rose, lily of the valley
amber, sandalwood patchouli, musk, cibet, vanilla, moss, vetiver

 

Fans of Chanel 5 Eau de Parfum and Chanel No5 Eau Premiere will be thrilled by the information that Chanel is launching new flacons as 35ml, to complete the current fragrance collections. The new bottles will be perfect to carry in a purse and have the same shape as the classic 100 ml flacons. By that, Chanel pleases their faithful customers and fans of the cult No5, who can now choose the classic version of Eau de Parfum and its lighter and equally sophisticated version Eau Premiere in smaller amounts.

Photos by ©CHANEL