by: Sandra Raicevic Petrovic
Mercedes-Benz, INCC, Monaco Parfums - Cannes 2015
Mercedes-Benz Rose
Mercedes-Benz VIP Club
Mercedes-Benz Le Parfum
Since 2010, when Mercedes Benz in cooperation with INCC introduced their first fragrance for men at the Majestic Barierre Hotel in Cannes, every year in the same place during the TFWA, Mercedes Benz launches new editions of their perfume collection. This year, cocktail party was organized with an aim of exclusive promotion of futuristic Mercedes Benz Man perfume and new cooperation between INCC and Monaco Parfums which were also presented exclusively during the evening.
Collaboration between Mercedes Benz and INCC led to two million sold flacons ofMercedes Benz perfume since the launch till today. On that occasion, the celebration at the Majestic Barierre Hotel in Cannes was even more grandeur.
MERCEDES-BENZ MAN - presented exclusively in Cannes 2015
The new Mercedes Benz has modern design and is in accordance with design of the house. It was created as a symbol of lifestyle and certain idea of success. The modern and heavy flacon announces strong personality and charisma of Mercedes-Benz man and is decorated with characteristic Mercedes sign. Hi-tech flacon was made of top quality glass and features the symbol of Mercedes Benz – chromed three-pointed star which poses the perfect contrast to blue glass. The flacon is covered in black matte housing, which provides a more massive and attractive looks.
Master perfumer Olivier Cresp
During the evening, the composition of the latest fragrance Mercedes-Benz MAN was introduced by master perfumer Olivier Cresp, who spoke about his creation. The composition has a fruity opening, made of pears blended with ambrette seed. The heart highlights aromatic flavors of geranium and precious cedar, while the base closes with moss combined with creamy palisander. The fragrance will be available as 50 and 100ml Eau de Toilette accompanied with shower gel 150ml and stick deodorant as 75 gr.
Charming perfumer Calice Becker
Monaco Parfums is a brand new house from Monaco, which wanted to convey style and spirit of Monaco with their fragrances for men and women, while accentuating tradition, prestige and heritage. Two fragrances were introduced, Monaco Parfums Woman and Monaco Parfums Man, which interpret glamour and luxury of Monaco. Flacon design alludes at the most famous casino, Grand Casino in Monaco, because stoppers of both fragrances were created as gambling chips with engraved the crown of Monaco. Golden fluid in the bottle reminds us that ‘Monaco is the country of champagne, celebration and night life, where the biggest fashion names are competing with jewelers’.
Women’s fragrance Monaco Parfums Woman was announced by perfumer Calice Becker who spoke with special passion about her latest creation. Her composition, as Calice said ‘contains a dose of intrigue, because nothing attracts attention so well as the touché of the unexpected’. Her perfume is characteristic for its floral-chypre composition dominated by light and luminosity. Top notes incorporate bergamot, orange, petitgrain and sunny mimosa, blending with gentle touch of rose petals. The heart feature mimosa intertwining with neroli and raspberry zest. Raspberry becomes creamy and united with sandalwood and patchouli. The finish is crowned with a powdery trail of mimosa and sift heliotrope. The fragrance can be purchased as 30, 50 and 100ml Eau de Parfum, along with body care products: shower gel 160ml, body lotion 160ml and spray deodorant 100ml.
Perfumer Antoine Maisondieu
Fragrance for men, Monaco Parfums Man is inspired by the gentlemen whose elegance is rival to their energy. Champagne-color liquid reminds us of the nights when men like to gamble and the stopper imitate gambling chips with engraved Monaco crown and are in accordance with the body of the bottle. Monaco Parfums Man is signed by perfumer Antoine Maisondieu who provides this creation with freshness and strength. Key notes of Maisondieu’s creation are parasol pine and marine notes. Top notes encompass Mediterranean citruses and bergamot announcing magnolia flowers, allspice and pine enriched with marine notes. Warmth and modern character are defined by ambroxan supported with leather and vetiver in the base. The fragrance is available as 50 and 100ml Eau de Toilette companied with a range of body care products, such as shower gel 150ml and stick deodorant 75 gr.
Next year, Mercedes Benz is scheduling a meeting at the same place and is announcing the launch of the perfume Claudia Schiffer Parfums and her arrival to Cannes!
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