Burberry Mr. Burberry

by: Sanja Pekic

Burberry will present the new fragrance Mr. Burberry in April 2016, as the masculine version of My Burberry from 2014. The creator of this line is perfumer Francis Kurkdjian.

“Mr. Burberry is a structure of a classic aromatic fougère that has inspired so many famous fragrances, but this has been totally remodeled and remastered to introduce a radically contemporary creation in its proportions and ingredients.” wwd

The composition is announced as woody - herbal. Its ingredients are inspired by the British perfumery tradition. It opens with zesty accords of grapefruit, cardamom and tarragon. The heart notes include birch leaf, nutmeg oil and cedar, followed by the base of sandalwood, vetiver and guaiac wood.

Top notes: grapefruit, tarragon, cardamom Heart: cedar, nutmeg, birch leaf Base: sandalwood, vetiver, guaiacwood

The neck of the glass bottles is decorated with a bow of the same gabardine material Burberry uses to make its famous trenchcoats. The face of the campaign is Josh Whitehouse, accompanied by Amber Anderson, and shot by Steve McQueen. The fragrance is available as 30, 50, 100 and 150 ml Eau de Toilette with an additional cosmetic collection.

In addition to the new edition for men, a new, sensual flanker of My Burberry, My Burberry Black, is also planned for 2016. The new Eau de Toilette contains notes of jasmine at the top, with a heart of candied roses and peach nectar, and a base of amber and patchouli.