Radley Launch Signature Fragrance, designed by Azzi Glasser

by: Sandra Raicevic Petrovic

Radley, a leading UK premium brand well known for its bags and the accessories, is launching its first/signature scent followed with a body care collection designed by Azzi Glasser. The new collection and new signature fragrance were named after Radley London and we can expect them in sale starting from March 2015. The new perfume is signed by Azzi Glasser, and was created in collaboration with the prominent house of Floris group.

“I wanted the fragrance to personify Radley’s fresh, modern classic personality evoking its sophistication throughout the formulation. I added a magical touch to the formulation by placing a woody based molecule which helps to diffuse the fragrance throughout the day based on the temperature of the skin. So, in the Radley Fragrance, there exists more than a combination of valuable materials, a true little miracle is there.”—Azzi Glasser

The new fragrance Radley opens with a fresh and modern union of freesia, Sicilian bergamot, plum and pink pepper, followed by sensual notes of the heart, including May rose absolute, tiare and tiger lily. The base of the composition warms the floral blend with aromas of olibanum, oud and myrrh oil resting on pure white musk and a woody molecule added to enrich the scent and to enhance its addictive power on the skin.

RADLEY LONDON freesia, Sicilian bergamot, prune, pink peony absolut May rose, tiare, Tiger lily frankincense, oudh, myrrh oil, white musk, woody molecule

Radley London will be available as 30 and 75 ml Eau de Parfum, along with perfumed body care products  (Body Lotion and Body Wash) which arrive on the market a bit later, during 2015.  Announced prices of products from Radley collection: Eau de parfum 30ml £34; Eau de parfum 75ml £60; Body lotion 300ml £20; Body wash 300ml £20

Radley/Floris press release