by: Jodi Battershell
From the European destinations explored in Irish Leather, Italian Leather and French Leather, the latest fragrance from MEMO Paris, and the newest in the Cuirs Nomades collection, takes us on safari to the savannahs of Africa, finding inspiration in one of the world's great noses: that of the mighty elephant!
Among all the mammals of the world, the elephant has the most developed sense of smell, with more than 2,000 genes related to the perception of odors. Perfect for finding other elephants, detecting predators and locating food. Traversing between glass bottles of MEMO Paris fragrances would likely be a dangerous exercise for the elephant (not to mention the bottles) but one wonders if he would recognize his homeland in African Leather?
Among all the mammals of the world, the elephant has the most developed sense of smell, with more than 2,000 genes related to the perception of odors. Perfect for finding other elephants, detecting predators and locating food. Traversing between glass bottles of MEMO Paris fragrances would likely be a dangerous exercise for the elephant (not to mention the bottles) but one wonders if he would recognize his homeland in African Leather?
The wild flora and fauna of the African savannah, from the grassy expanses of its plains to the sandy dunes of its deserts, the thick shrubbery of its forests and the luxuriant waters of its rivers and lakes, the scorching heat of its sunsets and the abundance of its rainy seasons are all captured in African Leather.
Three main accords:
geranium, cardamom and leather.
Notes:
bergamot oil, saffron oil, cumin oil, geranium absolute, patchouli oil, oud accord, leather accord, essence of vetiver, musk.
Full list:
elephant's trunk, cardamom, giraffe's neck,bergamot, wild cat, sand, leopard spots,saffron, rhino horn, cumin, lion's mane,patchouli, gazelle hoof, geranium, the celestial sphere, bat-eared fox, grapefruit, snakeskin,oud, eagle eye, vetiver, buffalo neck, musk,green lizards, moss, blue wildebeest, winter sun, zebra stripes, leather accord, monkey's paw, cedar, antelopes running, savannah,smiles of meerkats, spices, crocodile teeth,heat.
African meerkats
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African Leather was composed by MEMO Paris house perfumer Alienor Massenet, who called upon her own memories of a previous visit to an elephant preserve in creating the fragrance. Massenet used notes that suggest the flora and fauna of Africa to offset the Cuir Nomade's signature note of leather in this fragrance.
African Leather will be available from select retailers as 75 ml EDP.
Source and all images: MEMO Paris
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