Denis Simachev - Fragrance Collection

by: Sandra Raicevic Petrovic

Russian designer Denis Simachev (Денис Симачев) known for his collection of T-shirts with ironic inscriptions and colorful prints, as well as for design accentuated with Russian symbolic and national motifs, introduced at the end of December his first collection of perfumes, which includes three fragrances: Ничё Святова, Наше Всё and Фром Раша Виз Лавэ. Each of the three new perfumes carries independent messages and moods accompanied with different compositions.  

Denis Simachev founded his company in 2001. His first boutique Shop&Bar opened in 2006 in Moscow. In 2009 Denis presented his fashion collection in Moscow and several years later he presented himself at Fashion Week in Milan. He studied Art and graphic design in Moscow, after which he graduated from academy "Pivot Point" in Spain, while specializing in commercials. Parallel with the academy in Spain, Denis studied at state Textile Academy in Moscow, which he graduated from in 1999 by obtaining a degree in ‘Clothing and Footwear Design’. -Wikipedia

According to the designer’s words, the prices of his fragrances will not exceed prices of international mass market editions. The fragrances arrive in transparent flacons with inscribed names on glass, packed in modern outer cartons in bright colors with floral print. This type of print was used by Simachev in designs of mobile phone covers, for Playstation 3, clothing items, Ducati motors, fridges, laptops, even the façade of his flagship store. The perfumes are a new step in expanding his interest with the wish to provide original design and quality products with affordable prices. 

Fragrance Ничё Святова is composed of intense and bitter shades of pomegranate and yuzu, accompanied with floral accords of peony, magnolia and lotus, and a warm trail of red wood, amber and musk. Perfume Наше Всё is composed of such notes as amalfi lemon, powdery iris and pink pepper with a woody-musky trail, aimed at men and women, while the third perfume of the collection, Фром Раша Виз Лавэ ("From Russia with Love")  is constructed as feminine, and according to Denis Simachev’s words it aims at romantic ladies. Key notes of the edition are juicy, fruity notes of watermelon and kiwi combined with pink pepper and floral notes of cyclamen and jasmine. The creamy finish is provided by sandalwood and musk. 

Наше Всё amalfi lemon, iris, pink pepper woody notes amber, musk

Ничё Святова pomegranate, yuzu poeny, lotus, magnolia amber, red wood, musk

Фром Раша Виз Лавэ watermelon, kiwi, pink pepper jasmine, cyclamen sandalwood, musk

The collection of fragrances by Denis Simachev was promoted exclusively on December 24, 2014, at Цветной, at the department of selective perfumery in Moscow.