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domingo, 8 de maio de 2016

Celebration of the 50th Anniversary of Gucci Floral Print: Gucci Flora by Gucci Anniversary Edition


It is with the new anniversary edition  GUCCI FLORA BY GUCCI ANNIVERSARY EDITION that the brand Gucci celebrates 50 years of the characteristic Gucci floral motif, first used back in 1966 for the legendary Gucci scarf which is even today considered a symbol of happiness and joie de vivre!
The original Gucci Flora print dates back to the year 1966, when princess Grace Kelly with her husband, Prince Ranier of Monaco, visited Gucci's Via Monte Napoleone store. On that occasion, Rodolfo Gucci wanted to give her a special gift so he hired artist Vittorio Accornero to create a floral motif on an original silver scarf. Vittorio created the fantastic motif which features 43 different kinds of flowers, herbs and insects and is still successfully used in different versions in Gucci fashion collections.
Frida Giannini, creative director of Gucci ‘revived’ the floral print in 2005 in spring-summer fashion collection, which was later presented also in perfume collections Flora by Gucci (initiated with fragrance Gucci Flora by Gucci Eau de Toilette in 2009) and Flora by Gucci Garden Collection. Gucci Flora by Gucci Anniversary Edition in 2016, with their beautiful design and advertising video, arrives as the crown of the Gucci collection. 
The famous Gucci floral print decorates the outer carton of the jubilant edition, as well as the glass bottom of the bottle, making it more attractive and very romantic. The composition of Gucci Flora by Gucci Anniversary Edition interprets an opulent flower garden full of vivid colors of floral petals and intoxicating scents. Initial notes offer freshness of mandarin and pear zest with dynamic chords of pepper, followed by rose and osmanthus, whose sweetness resembles irresistible scents of apricot. A bouquet of peony flower develops in a way to interpret softness of its petals. The base of the composition provides warmth and depth thanks to a blend of patchouli, musk and cedar, beautifully mixed with chords of leather, providing unique character to the fragrances, accentuating sensuality of floral notes and highlighting their elegance. 
mandarin, pear, pepper
osmanthus, rose, peony
patchouli, cedar, musk, leather
The anniversary edition Gucci Flora by Gucci Anniversary Edition can be purchased as a 50ml Eau de Toilette priced at 55 pounds / 64,95 eur (Douglas).

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