Olfactive Studio: Selfie

by: Miguel Matos

Selfie is the new perfume from the French niche brand Olfactive Studio. Coming out in September 2015, Selfie follows a different path from the other editions of this house. All the previous fragrances from Olfactive Studio are connected to photography. They depict an idea both in image and in smell. This time, Selfie comes without a specific picture. It awaits your own photo. The trendy selfie everyone is crazy about nowadays.

“Olfactive Studio has opted not to feature an inspirational picture on the packaging, since the inspiration for Selfie is you! A mirror on the packaging immediately reflects your image… Mirror, mirror, on the wall, am I the fairest of them all? You can personalize your Selfie fragrance even further: choose one of your selfies, drop it into the fragrance label and print it off on our website atwww.olfactivestudio.com/selfie You can then treat yourself (or others) to a Selfie fragrance featuring your very own picture!” - Olfactive Studio press release
 

Thomas Fontaine is the perfumer responsible for the creation of Selfie. Celine Verleure, owner of Olfactive Studio, has been working on the project with this perfumer for over a year. Together, they had presented a perfume that was evocative of the female skin in a workshop called “Skin”, last September at the Pitti Fragrance expo in Florence, Italy. The resulting scent was interesting and very erotic, but still too vintage and floral for Celine's taste. Still, Celine really wanted to work with Fontaine, so they engaged into a new project that ends now with Selfie.

This is supposed to be a comfortable chypre with surprising head notes. Maple syrup, spices, tonka and woods support the fragrance with a cozy feeling. The previous fragrance, Panorama, also had an unexpected accord of wasabi. In this edition, the introduction of the food element maple syrup brings a distinction to Olfactive Studio's composition.

SELFIE Top notes: Elemi, Ginger, Star anise, Incense, Angelica Middle notes: Accord of Maple syrup, Cinnamon, Lily, Cabreuva Base notes: Accord of Suede, Styrax, Labdanum, Oakmoss, Patchouli, Tonka bean, Sandalwood

Source: Olfactive Studio Press Release