Le Tour de France - The First Fragrance!

Le Tour de France, the world’s largest annual sporting event, is happening very soon! Today, COFINLUXE (worldwide licensee) launches the new and first fragrance dedicated to cycling enthusiasts, but also to those who follow and love what is called in France “La Grande Boucle”, L’Eau de Toilette Le Tour de France is available on the international market from June 2015.

by: Sandra Raicevic Petrovic

Created in 1903, the Tour de France is a three-week race, which takes place in July and gathers the best international cyclists of the world. Bringing together millions of spectators of all ages and billion viewers and net surfers, it is the world’s largest annual sporting event and the third biggest sporting event in the world!

Today, Le Tour de France launches for the first time a fragrance, under its own name Le Tour de France. This Eau de Toilette is not only dedicated to cycling enthusiasts, but also to those who follow and love what we call in France “La Grande Boucle”. Through the convivial qualities it conveys, this highly attractive, generous and invigorating Eau de Toilette bursts with energy and brings people together, united by a common enthusiasm, passion, and desire of sharing.

LE TOUR DE FRANCE olfactory group: aromatic-spice edition 2015 perfumer: Henri Bergia lavender, star anise, basil, fennel sandalwood, vetiver, patchouli, cardamom amber, oak moss, musk, leather

The Eau de Toilette Le Tour de France is a lovely bouquet of aromatic notes that kicks off with lavender, star anise, basil and fennel offering fresh, green, invigorating accents. The middle note, with its woody, spicy aromas, is set off by the richness and refinement of woods such as sandalwood, vetiver and patchouli blended with cardamom. The ambery and musky, warm and generous base note takes hold with the depth and sensuality of ever-enchanting raw ingredients: amber, oak moss, musk and leather.

A fragrance at once timeless and modern, authentic and original, whose invigorating freshness is sure to please all Le Tour de France supporters, of all generations, bound together by this extraordinary event!

The contemporary design of the bottle with its sleek rectangular shape and thick glass, lets us experience the excitement, passion and healthy spirit of the sport… On the bottle’s front facade, the Le Tour de France logo and a French cyclist’s silhouette stand out against the yellow back facade, which stylishly evokes the color of “La Grande Boucle” and represents victory. An elegant matte and glossy silver cap dresses the bottle. The box echoes the bottle’s aesthetic, adorned with the Le Tour de France logo and the French cyclist’s silhouette against a yellow background, the winner’s color.

Le Tour de France Eau de Toilette spray 100ml
Available in June 2015.

COFINLUXE Press release