J’adore Touche de Parfum - A New Way to Wear Perfume

by: Elena Knezhevich

Dior introduces a new oil-based J’adore Touche de Parfum which you can combine with any perfume of the J’adore line.

Dior puts a new twist on the art of perfuming with J’adore Touche de Parfum. More than a variation on the famous floral bouquet, the composition is a daring venture into uncharted creative territory. Everything about it is a first, from the application technique to the texture, not to mention the state-of-the art bottle. But above all, it is a new invitation to pair this "touch" with the J’adore fragrance of your choice. And thus compose your very own J’adore.

J’adore Touche de Parfum is a new olfactory and sensory experience created by François Demachy. It is more than a fragrance—it is an unexpected invitation. A new creative approach, an olfactory mise en scène:

ACT 1: Deposit "Touche de Parfum" just the way you want. With a delicate dab or a bolder touch.

ACT 2: Pair with the J’adore fragrance of your choice. One, two, three silky drops deposited in the hollow of the wrist. The surprising texture gently glides beneath your fingers, as the floral bouquet of J’adore majestically unfolds with new structure and depth.

A woodier composition in an extreme concentration. Cloaked in mystery. The ritual is different too, and very sensual. Caressing the skin to unleash the power of the floral notes. Skin warmed by a pleasant texture, easily made yours, simply by touch. With a few touches of liquid silk, J’adore Touche de Parfum reinvents the art of perfuming. And invites you to choose a complementary J’adore fragrance to create a unique harmony. A magical mix that takes the floral expression to dizzying heights. For a beautiful blend of J’adore, made in your image. Personal. Unique.

"J’adore Touche de Parfum is an invitation to adopt J'Adore as your own and create a custom fragrance to suit your desires."—François Demachy, Dior Perfumer-Creator

François Demachy created a "supple" composition, like an invitation. A harmony willing to follow you on any journey. Paired with the J’adore fragrance of your choice, this "touch" of perfume takes you to a land of countless olfactory combinations. The Jasmin Sambac and Damascus Rose of the Eau de Parfum and Eau de Toilette take on novel woody accents with Sri Lankan Sandalwood. The Tuscan Iris of the Voile de Parfum is cloaked in mystery.

Extracted from Hibiscus seeds, Ambrette makes its grand entrance, delicately blending fruity notes of Pear, Liqueur and light Musk. Precious and unique, it works in perfect synergy with the floral harmony of J’adore, creating a link within the chosen pairing. Floral Absolutes are heightened by the "dry oil" texture that brings their aromas into full bloom. Exceptionally rich in natural raw materials, the texture develops differently on each person’s skin. It releases unique, bespoke notes. Like a signature.

The J’adore Touche de Parfum bottle is a technological wonder. A capillary system exclusive to the Dior Maison de Parfums facilitates application: twisting the bead of the amphora bottle draws a drop into the applicator and captures it there. The "touch" is only released when the transparent applicator is applied to the skin.

This exclusive system ensures that no drop escapes until its journey is complete. Fine and lightweight, the silky texture is absorbed with astonishing speed. There is no "oily" sensation on the skin that could distract from this moment of sensory pleasure.

Source: Dior Press Release
Pictures soon!