Fifi Awards, France, 2016

by: Sophie Normand

The annual Fifi awards of the Fragrance Foundation, France was held Thursday, April 14th at the glamorous Lido. An annual gathering of professionals from the French perfume world, this event brings together brands, perfumers, evaluators, journalists, bloggers, etc.

Each year the Fragrance Foundation gives out approximately 15 awards for excellence in fragrance in all its forms - consumer, niche, boutique, retail, design.

The milestone of the FIFI Awards 2016 is Marc-Antoine Corticchiato (pictured above), designer-perfumer of the house Parfum d'Empire, which won le Prix des Experts (the Expert Award) for the second consecutive year. Last year the Jury of Experts made up of journalists, reviewers and bloggers had awarded the prize in the niche perfumery category to Corsica Furiosa. This year, the jury again chose a scent from Parfum D'Empire, the bold Tabac Tabou, a well-deserved reward for Parfum d'Empire, whose creations uncompromisingly carry the banner of alternative perfumery.

Other winners of the evening's FIFI Awards include Le Jardin de Monsieur Li signed by Jean-Claude Ellena (pictured below with Agnès de Villers, General Director for Hermès Parfums) for Hermès, for which the perfumer won the Meilleure Fragrance Masculine ET Féminine du le Prix des Professionnels (best male AND female fragrances in the Professional Prize category). A first!

Other winners included Chanel Misia, Gaultier Ultra Male, So Elixir Bois Sensuel from Yves Rocher, and many more!

Click here for all the awards of the Fragrance Foundation France, 2016.

Photos: Fragrance Foundation, Hermes.