Estée Lauder Partner With Victoria Beckham
Estée Lauder announced today that they have partnered with fashion designer Victoria Beckham to create a limited-edition makeup collection for Fall 2016 called matter of factly Victoria Beckham Estée Lauder...
Beckham, since 2008 when she established her fashion label, has been recognized for her demanding couture eye. It is therefore exciting news to anticipate what her first full makeup and color collection will look like. If her style is any indication, we can expect bold yet classic choices and clarity of purpose and line. She has a sophisticated sense of color which should translate well into pigments for the face.
A previous collaboration with Nails, Inc yielded an interesting contrast between burnt orange polish and peach skin.
Victoria Beckham said,
"I am thrilled to be launching this limited edition makeup collection with Estée Lauder. The whole process has been both inspiring and eye opening - from going back and revisiting the Estée Lauder archives through to working on the product with the Estée team, this feels like the perfect makeup partnership for me and my brand. I had long admired Estée Lauder the woman, and the powerful brand that she created, so I am excited to offer both of our customers this makeup range and play a small part in her vision for women."
Jane Hertzmark Hudis, Group President, The Estée Lauder Companies explained,
"We are excited to join forces and bring Victoria's take on beauty to her many fans around the world. Victoria is an entrepreneur in the true spirit of our founder, Estée Lauder, with a real understanding of what women want, and a commitment to making women look and feel their most beautiful. Victoria has a passion for beauty and we are delighted to welcome her into our brand."
As Estée Lauder are also known for their perfume portfolio, just like Victoria Beckham and her husband, it is not impossible we might see a fragrance collab emerge one day from this association. The American beauty company has been scouting for fresh creative talents and "signatures" lately in perfumedom. In V. Beckham's case, her olfactory style remains to be fully developed.
The makeup line will be available from September 2016 at select retailers around the world, Victoria Beckham stores and on esteelauder.com and victoriabeckham.com.
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