Chanel Allure Homme Sport Cologne - Advertising Campaign by Jacob Sutton which Pushes the Limits!

by: Sandra Raicevic Petrovic

CHANEL pushes the limits in directing video clips and promoting their perfumes by offering a new type of interaction with fans of fragrances. At the same time they invite us to enjoy a special advertising campaign under the motto OWN THE EXPERIENCE in which besides three video ads, versions with 360° scope were created in which we can choose the corner of observation during the commercial.

"Step into the Allure Homme Sport universe with director Jacob Sutton who shares his vision and interpretation of an extreme fragrant experience."

Chanel also presents short films from the filing of all three commercials where we have the opportunity to hear the director, Jacob Sutton speaking about inspiration, visions, regions where he filmed the ads, and about actors of the advertising campaign. The focus lies on dynamics, fantastic shots showed in black and white technique and a dose of extremism, where the actors of the campaign test their limits and strengthen their spirit. 

SHORT MOVIES FROM FILMING CHANEL CAMPAIGN

ALLURE HOMME SPORT Cologne: Making-of "on the rock" - CHANEL

ALLURE HOMME SPORT Cologne: Making-of "in the saddle" - CHANEL

ALLURE HOMME SPORT Cologne: Making-of "on the road" - CHANEL

Special attention was paid to the men’s fragrance Allure Homme Sport Cologne from 2007 by launching the new advertising campaign in which Brazilian professional diverHugo Parisi, American professional skateboarder Adam Crigler and American actor Luke Grimes participate. The campaign offers three video clips (three ads) directed by director and photographer Jacob Sutton.

The main idea was to connect dynamics, danger, agility, speed and water as an inevitable part of each commercial. An accent is also placed on beautiful regions and nature which enrich each of Sutton’s shots.  

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CHANEL ALLURE HOMME SPORT COLOGNE

DIVE...     GLIDE ...   SLIDE...

Dive ... with Hugo Parisi

INTERVIEW: HUGO PARISI

Hugo Parisi is a diver from Brazil. He states that diving is everything in his life, that he truly enjoys it. For the needs of the Chanel ad he dove for the first time from high rocks and in that way he pushed his limits. In the beginning it was very difficult for him, but the professionalism of the team encouraged him. Diving and shooting the ad campaign were an exceptional experience for him where he did his best and really enjoyed it.  

ALLURE HOMME SPORT Cologne. Dive 360° Experience - CHANEL

Glide... with Luke Grimes

INTERVIEW: LUKE GRIMES

Luke Grimes is an actor from Dayton, Ohio, who now lives in Los Angeles. He shot the campaign for Chanel in South Africa. He enjoyed the regions that he saw for the first time in his life, as well as working with the film crew. During the shooting, locations often changed from mountainous regions to the beach, so he is convinced that the campaign will look fantastic because of the variety of shots and beautiful nature. 

ALLURE HOMME SPORT Cologne. Glide 360° Experience - CHANEL

Slide... with Adam Crigler

INTERVIEW: ADAM CRIGLER

Adam Crigler has been a professional skateboarder for eight years. He enjoys extreme skateboarding and relay races. The advertising film was shot in Cape Town on the hills of Steenbras Dam. He enjoyed coming to this gorgeous place and excellent cooperation with the crew. 

ALLURE HOMME SPORT Cologne. Slide 360° Experience - CHANEL

Three talented men in this campaign present and convey the spirit of Allure Homme Sport Cologne. The campaign takes us through three different sports - diving, horse-riding and skateboarding - by accentuating masculinity and energy in an elegant and modern way. Allure Homme Sport provides the feeling of temptation and attraction in a dynamic manner. Allure Homme Sport Cologne is more than perfume. Its composition is an encouragement of well-being according to Chanel.

The perfumer of the composition is Jacques Polge who combines extremely dynamic and sunny citrus scents of mandarin, lemon, grapefruit and bergamot, warming them with Manila elemi resin and spicy-green shades of lovage, leaving a sophisticated and elegant signature of cedar and white musk in the base. It was created as a citrusy interpretation of woody-spicy Chanel Allure Homme Sport.

ADVERTISING CAMPAIGN FOR CHANEL ALLURE HOMME SPORT COLOGNE

The man who cherishes sports spirit in search of simplicity and comfort after strain is inspiration for the fragrance Allure Homme Cologne Sport - Chanel.com

Own experience on http://chanel.com/AHSCologne

Chanel Allure Homme Sport collection includes Chanel Allure Homme Sport Cologne from 2007,  Chanel Homme Sport from 2004 and Chanel Allure Homme Sport Eau Extreme from 2012. Fragrance Chanel Allure Homme Sport Cologne was first available only as a 150ml / 5fl.oz as Eau de Cologne. The 75ml Eau de Cologne bottle was offered later on.

2004	2007	2012
ALLURE HOMME SPORT	ALLURE HOMME SPORT COLOGNE	ALLURE HOMME SPORT EAU EXTREME

You can now find the 150ml Allure Homme Sport Cologne flacons, the 50ml Eau de Cologne and 100ml Eau de Cologne with Allure Homme Sport Cologne (without "Sport Cologne" on the bottom even though it is the same edition) on the official website of Chanel. The accompanying body care features stick deodorant, after shave lotion and sensitive skin cream.